AEO, GEO, AI Mode, signal loss. Three recent SEJ articles read together reveal the same truth: the questions beneath the terminology never changed. The post Digital PR Hasn’t Changed – AI Search Just Made The Fundamentals More Important appeared first on Search Engine Journal .

Most of the checks that tanked your agent-readiness score don’t apply to your website type.

Google I/O triggered panic about the death of Search. The risk is economic, not technical, and both sides of the debate are getting it wrong. The post Google I/O Didn’t End SEO.

AI now generates roughly half of all web content. Google’s quality systems know

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google launched the May 2026 core update on Thursday afternoon. Google Search Console links report drops tons of links…

Google launched the May core update, redesigned Search around AI at I/O, released its first AI Mode usage data, and sent mixed signals on llms.txt. The post Google Launches Core Update Amid I/O AI Search Overhaul – SEO Pulse appeared first on Search Engine Journal .

This week, we had both Google I/O and Google Marketing Live, so we have a lot of news. Google launched a new search box it is calling the intelligent search box

OpenAI sent out an email a couple of days ago to advertisers announcing three updates to the ChatGPT Ads manager and new ChatGPT Ad experience updates. ChatGPT Ads Manager can now handle daily budgets, geo-targeting, and list view totals.

For many many years, some SEOs have a strategy of breaking up their XML sitemap files into categories. SEOs do it for various reasons, sometimes it is dependent on the site and site structure.

Are you the type of SEO that digs into all the Google Search Console reporting every single day, to find technical issues or other problematic issues? Or do you sit back and just wait for an email from Search Console warning you about an issue you need to address?