Google Merchant Center is rolling out the UCP integration hub in the United States. The UCP integration hub allows you to onboard to UCP program from your Merchant Center account.

Google is now showing WhatsApp buttons, in place of chat or in addition to the other action buttons, in the local panel results within Google Search. Next to the call, directions

WordPress released a canonical MCP Adapter that connects AI with sites while maintaining compatibility across MCP versions. The post WordPress Releases Canonical MCP Adapter Plugin appeared first on Search Engine Journal .

50,000 is a big number, so I figured I’d document it here by letting you all know that this “story” is my 50,000th published story for the search industry.

Federal rulings in 2024 and 2025 examined how Google runs its advertising business. The post Google’s Search Antitrust Ruling: What Advertisers Should Check Next appeared first on Search Engine Journal

WordPress 7.1.3 fixes seven security vulnerabilities and a critical bug affecting image uploads that can result in a fatal error.

Here’s how one technical SEO splits audit work: deterministic checks for facts, a local LLM to explain them, and a human to judge. The post Using AI To Assist With SEO Work, Not Replace The Worker appeared first on Search Engine Journal .

Google has just pushed some updates to the reduce the Google crawl rate documentation. Most of the changes are just organizational to the content on the page but under the “Urgently reduce crawler traffic (for emergencies)” section, Google added new information on how to use Retry-After HTTP header.

OpenAI plans a limited U.S. test of visual ads during image generation, alongside measurement updates that give advertisers more ways to assess results.

Google is opening Search profiles to creators and publishers in India and Canada, with Brazil to follow soon. The post Google Opens Search Profiles In India & Canada, Brazil Next appeared first on Search Engine Journal