Google Ads is reportedly rolling out a new cost toggle in the Performance Max reporting to show you the share of cost for each channel within your PMax campaigns.

An SEO consultant posted on LinkedIn that one of his websites saw a 50% decline in traffic in a two week period.

OpenAI updated its ChatGPT iOS app to let you select Google Maps instead of Apple Maps as the maps provider for local results. I am told this is new as of the past week or so.

Google is now experimenting with keyboard shortcuts to the overlay menu in the AI Overviews within Google Search. Rajan Patel, VP, Engineering for Google Search, said this is just an experiment.

In an interview with Shelley Walsh, Duane Forrester shares how Agentic AI redefines SEO careers and which skills are worth developing now. The post Ex-Microsoft SEO Pioneer On Why AI’s Biggest Threat To SEO Isn’t What You Think appeared first on Search Engine Journal

Gary Illyes confirmed that external signals like social shares are not used as a ranking signal because they are out of Google’s control. The post Google Explains Why They Need To Control Ranking Signals appeared first on Search Engine Journal .

Google’s Gemini now personalizes replies from past chats and adds Temporary Chats, rolling out now with controls you can manage. The post Google Gemini Adds Personalization From Past Chats appeared first on Search Engine Journal .

OpenAI restores GPT-4o to the ChatGPT picker for paid users and promises advance notice on future deprecations. The post OpenAI Brings GPT-4o Back For Paid ChatGPT Users appeared first on Search Engine Journal .

YouTube’s Promote tool now lets you choose specific calls to action for website traffic campaigns, like “Book now” or “Get quote.” The post YouTube Lets Creators Pick Exact CTAs In Promote Website Ads appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today…