Here is a recap of what happened in the search forums today…

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The Google December 2024 core update quickly and brutally finished rolling out yesterday at around 2:00 PM ET. It took just over 6 days to roll out, starting on December 12, 2024 at 10:45 am and finishing on December 18, 2024 at 2:00 pm. This update finished fast, but it seems quick and mighty (or fast and furious).

There are a number of reports of Google Business Profile listings in Google Maps coming up broken. Google seems to be showing half of the listing, with flickering maps portions, missing business names, blue maps and more issues.

Google’s John Mueller said, “It makes no sense to block” privacy, disclaimers, or other legal types of pages from your site. He added on Reddit, “They don’t cause a ‘duplicate content issue’.”

The folks over at GMBapi have put together a large study on the topic of how and why Google removes reviews from Google Business Profiles. It looked at nearly 5 million reviews across 78 countries and over 19,000 locations.

Google Merchant Center now lets merchants specify which payment methods and options they offer customers.

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A frank assessment of the significant changes in search and what SEOs should be paying attention to right now and in 2025. The post Cut The Malarkey

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