You can now update your store’s name and / or domain name directly in Merchant Center within Microsoft Advertising.

Google’s John Mueller answered a question about the nature of core updates: Are they rolled out in steps or all at once then refined?

Google’s Gary Illyes published a blog post explaining how Googlebot works as one client of a centralized crawling platform, with new byte-level details. The post Google Explains Googlebot Byte Limits And Crawling Architecture appeared first on Search Engine Journal

Here is a recap of what happened in the search forums today…

Part 3 of this analysis reveals what AI actually rewards in content, from entity types to structure, across seven verticals. The post The Science Of What AI Actually Rewards appeared first on Search Engine Journal .

Organic traffic is declining, but answer engines are driving higher-intent conversions. Here’s how CMOs should rethink strategy, structure, and measurement

Organic traffic is declining, but answer engines are driving higher-intent conversions. Here’s how CMOs should rethink strategy, structure, and measurement. The post So Your Traffic Tanked: What Smart CMOs Do Next appeared first on Search Engine Journal

Organic traffic is declining, but answer engines are driving higher-intent conversions. Here’s how CMOs should rethink strategy, structure, and measurement

Google’s John Mueller explained, one again, why it takes weeks to roll out a core update. It is often because there are different components to core updates through the rollout stages, and each needs to be pushed individually.

Microsoft is at it again with its sponsored labels tests.