Selling AI as a people replacement alienates buyers and contradicts employment data.

Liz Reid, Google’s Head of Search, was interviewed by Jason Howell and Jeff Jarvis on the AI Inside podcast. In that interview, Liz Reid said Google wants great content to shine in its search results and AI experiences. She said, “we really do want great content to shine and continue to connect people to it.”

Google seems to be testing the rollout of top stories within the AI Overview section of the Google Search results. This was something Google pre-announced last month and it now seems to be rolling out to some searchers.

Google has now specified exactly which regions local inventory ads and free local listings are available. Previously, Google would lump both together, but in reality, local inventory ads are accepted in more regions than free local listings within Google Merchant Center.

OpenAI has dropped the “Sponsored” label on its ChatGPT Ads for an “Ad” label. The position of the label also moved from the top left of the ad box to the right side of the individual ad unit.

Google Ads is adding new reporting to Performance Max campaigns for product reporting by asset group and also a report to view audience segments by spend. These reports should give you more clarity in your ad campaign spend and to understand the ROI of such spend.

Your internal link structure gradually loses effectiveness as new content pulls equity away from important pages. The post Why Internal Links Quietly Decay & How To Reclaim The Equity You’re Losing appeared first on Search Engine Journal

Google confirmed that meta descriptions are not a requirement, then explained why it’s not pointless to write them. The post Google: Meta Descriptions Not Required For SEO. But They’re Worthwhile

The “separate AEO strategy” consultants have been selling collapses when Google itself says it’s one playbook. Here’s what that means for how you build

Google says publishers who want to survive in AI Search need to start making content users actually want to read.