Scaling content with AI looks like an SEO win until it doesn’t. Data from 220+ sites shows a familiar boom-bust pattern Google has seen before.

On Friday, Google published a new help document named Optimizing your website for generative AI features on Google Search. This document covers much of what Googlers have said over the years, including a myth-busting section that will trigger some in the industry.

I asked the SEO community if they think AI Mode will replace Google Search. With Google I/O coming up this Tuesday, there is a lot of speculation around this. And with over 1,000 poll results in, I wanted to share that most of you think AI Mode will not replace Google Search.

Google Search is sometimes showing a label under the Live search results named “Updated by AI 1 minute ago.” So Google is labeling what content was updated using AI, which seems new to me.

Google updated a number of its Google Ads help documentation to say “Primary conversion actions not used for optimization may be used to enhance predictions.” It is not clear if this is a change in what is actually happening or just a clarification to the Google help documentation about what was happening already.

Do you really know who your audience is? In this article, we introduce the R.E.M.

Google AI Mode is now showing an edit and copy button when you mouse your cursor near the search term or prompt.

Anthropic’s 80-fold growth crisis mirrors Google’s 1999 infrastructure crunch. The decisions made under pressure will reshape the tools marketers rely on. The post Anthropic’s Infrastructure Crisis – What It Means for Marketers & SEO Pros appeared first on Search Engine Journal .

Google-Agent introduces a new class of web visitor: AI agents acting on behalf of users, not crawlers indexing content. The post Google-Agent: The Web’s New Visitor Just Got An Identity appeared first on Search Engine Journal .

The traffic data doesn’t lie: Google at 111 billion monthly visits, Facebook at 10 billion. Here’s what Marketing Myopia says about that gap. The post Meta Doesn’t Know What Business It’s In & The Traffic Data Shows It appeared first on Search Engine Journal