Today is Google I/O, where Google announces many of its new features across its products, including Google Search. It is not uncommon to see Google search ranking volatility spike around Google I/O, and that is exactly what we are seeing today – the morning of Google I/O.

OpenAI’s ChatGPT web search feature does offer a web cache, an offline, locally stored version of web pages that have been previously crawled. This should not come as a surprise, as all search engines store cached versions of web pages (even if they don’t show it to us).

Your lift study came in low.

Microsoft is running a number of tests and experiments for Bing Search and the Copilot answers within Bing Search. These tests include font changes, link updates, product results and more.

Microsoft, not to be outdone by Google, added AI citations to Microsoft Clarity, its web analytics tool. This report shows how your content is referenced in AI-generated answers.

Google built UCP for Shopping. The architecture underneath it is a blueprint every website will eventually need to implement, regardless of whether you sell anything.

Understand the impact of AI citation on brand visibility.

Here is a recap of what happened in the search forums today…

Scaling content with AI looks like an SEO win until it doesn’t. Data from 220+ sites shows a familiar boom-bust pattern Google has seen before.

On Friday, Google published a new help document named Optimizing your website for generative AI features on Google Search. This document covers much of what Googlers have said over the years, including a myth-busting section that will trigger some in the industry.