Purna Virji breaks down why traditional personas no longer work, and what marketers can use instead for better targeting. The post From B2B & B2C To B2Me: How AI Is Revealing The True Potential Of Individual-Centric Marketing appeared first on Search Engine Journal

New research shows that ChatGPT and Google differ in ways that require marketers to tailor their content strategies for each platform The post Research Shows Differences In ChatGPT And Google AIO Answers appeared first on Search Engine Journal .

Want your content to appear in AI Overviews, ChatGPT, and Gemi? Here’s how to set up your GEO campaigns.

Microsoft launches Copilot Mode in Edge, introducing multi-tab AI analysis, voice navigation, and more features in development. The post Microsoft Adds Copilot Mode To Edge With Multi-Tab AI Analysis appeared first on Search Engine Journal .

OpenAI has introduced Study Mode in ChatGPT, a step-by-step learning tool that uses guided prompts to encourage deeper discovery. The post OpenAI Study Mode Brings Guided Learning to ChatGPT appeared first on Search Engine Journal .

Google Search expands AI Mode with PDF uploads, planning tools, video input, and Chrome integration, offering new ways to interact with search. The post Google AI Mode Update: File Uploads, Live Video Search, More appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today…

Kevin Indig breaks down AI’s toll on traffic, publishers, and organic visibility, and why the second half of 2025 may hit even harder. The post AI Halftime Report H1 2025 appeared first on Search Engine Journal .

Your site lost 30% of organic traffic after a migration.

Google is notifying some advertisers that they do not comply with Google’s EU User Consent Policy, i.e. Consent Mode v2 and that as of July 21st and will turn off personalized and non-personalized ads, remarketing and conversion tracking functionality.