Google wrapped Search Central APAC 2025 with insights on serving, ranking, and how it matches queries to content using contextual synonyms.

ChatGPT appears to fall back on Google search snippets when it cannot retrieve data through Bing. The post ChatGPT Appears To Use Google Search As A Fallback appeared first on Search Engine Journal .

Are you wondering if you should optimize your content for AI Mode? In this episode of Whiteboard Friday, Chima digs into this question and encourages us to consider how over-optimization impacts web visibility

The Pew Research Center’s findings on AI and web traffic may be misleading due to major methodological gaps. The post Validity Of Pew Research On Google AI Search Results Challenged appeared first on Search Engine Journal .

Google launches Web Guide, an experimental AI feature that clusters search results into topic groups. Available now in Search Labs

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says normal SEO works to rank in the Google AI Overviews

Google has launched new AI-powered shopping tools, including virtual try-on, enhanced price alerts, and upcoming design inspiration features. The post Google Launches AI-Powered Virtual Try-On & Shopping Tools appeared first on Search Engine Journal .

Query fan-out helps plan deeper content for AI search, but it’s only step one. This guide shows how to connect it to real-world retrieval. The post Beyond Fan-Out: Turning Question Maps Into Real AI Retrieval appeared first on Search Engine Journal

Gary Illyes from Google said at the Google Search Live Deep Dive event yesterday that you don’t need to do GEO, LLMO or anything else to show up in Google AI Overviews, you just need to do normal SEO.

What Google says about indexing, tokenization, AI images, and geotargeting from day two of Search Central Live APAC 2025. The post Google Search Central APAC 2025: Everything From Day 2 appeared first on Search Engine Journal