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Daily Search Forum Recap: July 17, 2025

2025/07/17

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google announced the June 2025 core update finished after just over 16 days…

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Brand Bias For Visibility In Search & LLMs: A Conversation With Stephen Kenwright via @sejournal, @theshelleywalsh

2025/07/17

In this edition of IMHO, Shelley Walsh speaks with Stephen Kenwright about how traditional marketing fuels LLM performance and brand trust. The post Brand Bias For Visibility In Search & LLMs: A Conversation With Stephen Kenwright appeared first on Search Engine Journal .

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Google AI Mode Gets Gemini 2.5 Pro & Deep Search For A Fee

2025/07/17

Google is charging searchers to access the latest and best of its AI Mode and Deep Search. Google released Gemini 2.5 Pro for AI Mode and Deep Search for Google AI Pro and AI Ultra subscribers.

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Google Discover Officially Gets AI-Generated Summaries

2025/07/17

Several weeks ago, we reported Google was testing AI-generated summaries for Google Discover.

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How The Google Ask For Me Feature Works & New AI Local Calling

2025/07/17

Earlier this year, Google released a new search labs feature named Ask For Me. Google would call local businesses to get the information you need and then send it to you, without you having to pick up a phone

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Is It Time To Remove Focus From Average Position In GSC? via @sejournal, @TaylorDanRW

2025/07/17

Traditional ranking metrics are less reliable in today’s AI-driven SERPs. Understand why average position misleads and what to track instead.

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Google Tests Much Larger Favicons In Search

2025/07/17

Google is testing much larger favicons in the Google Search results on mobile. We’ve seen Google test variations to favicons and sitenames countless times and covered a lot of them here but this version has Google using a really large favicon and sometimes removing the site name completely.

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Google Ads Tracks Call Assets QR Codes Or Send Email

2025/07/17

For the past couple of years, we’ve seen Google show QR codes you can scan and email or text this number to call features in the Google Ads. Google’s Ads Liaison, Ginny Marvin, confirmed that these actions are indeed tracked by Google Ads, down to the conversion, if you set those up.

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Google June 2025 Core Update Finished Rolling Out

2025/07/17

Google’s June 2025 core update is now done rolling out, it took 16 days and 18 hours to complete. The core update started on June 30, 2025 at around 10:34 am ET and ended on July 17, 2025 at around 4:18 am ET. Google posted saying, “The rollout was complete as of July 17, 2025.”

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Google June 2025 Core Update Finished Rolling Out

2025/07/17

Google’s June 2025 core update is now done rolling out, it took 16 days and 18 hours to complete. The core update started on June 30, 2025 at around 10:34 am ET and ended on July 17, 2025 at around 4:18 am ET

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