Author Archive

The AI Slop Loop via @sejournal, @lilyraynyc

2026/04/15

New examples show how AI search tools confidently cite fabricated SEO updates, exposing a growing risk in relying on LLM-generated information. The post The AI Slop Loop appeared first on Search Engine Journal

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The AI Slop Loop via @sejournal, @lilyraynyc

2026/04/15

New examples show how AI search tools confidently cite fabricated SEO updates, exposing a growing risk in relying on LLM-generated information. The post The AI Slop Loop appeared first on Search Engine Journal

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Google Is Replacing Dynamic Search Ads With AI Max via @sejournal, @brookeosmundson

2026/04/15

Google replaces Dynamic Search Ads with AI Max.

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The Modern SEO Center Of Excellence: Governance, Not Guidelines via @sejournal, @billhunt

2026/04/15

Replace optional SEO guidelines with enforceable governance to ensure consistent signals and scalable visibility across the enterprise.

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Google: We May Use Spam Report Submissions For Manual Actions

2026/04/15

Google has posted a clarification that says it now “Google may use spam report submissions to take manual action against violations.” The update was posted here and added to the report spam page.

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Google Posts Repeat Posts Feature Now Live

2026/04/15

A few months ago, we saw Google testing recurring, repeating Google Posts options. Well, now that option is officially live. This is in addition to the ability to schedule Google Posts.

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Google Ads Consolidating Enhanced Conversions With On/Off Switch

2026/04/15

Google sent out emails the other day to some advertisers that may be impacted by changes coming to enhanced conversions for web or enhanced conversions for leads. Google said they will be simplifying this by consolidating enhanced conversions for web and enhanced conversions for leads into a single, unified setting.

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Google Confirms Confirming Search Console Email Is A Bug

2026/04/15

A bug has triggered scores of emails from Google saying it is collecting impressions on sites long since verified in Search Console. Do not be alarmed, it is a bug.

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Microsoft Advertising SOAP API Being Retired Jan 31, 2027

2026/04/15

Microsoft Advertising will be transitioning from its SOAP to REST API and with that, on January 31, 2027, the SOAP API will be fully retired on January 31, 2027.

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Why Your Search Data Doesn’t Agree (And What To Do About It) via @sejournal, @coreydmorris

2026/04/15

Attribution gaps, platform silos, privacy changes: Conflicting data is only getting worse. Here’s how to lead with clarity when the numbers don’t match.

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