Google has rolled out a new feature to automate the process of updating your inventory with Google Merchant Center. It is called Website-reported Autofeeds and it uses Google Tag Manager tag implemented in your site to manage this.

Microsoft is testing new hover effects and styles in the Bing Search results.

Is AIO stealing your traffic? Learn how to measure AIO impact, assess SEO damage, and update your strategy in our free on-demand webinar

Yoast has added a one-click llms.txt feature designed to guide AI tools like ChatGPT and Gemini to important website content. The post Yoast SEO WordPress Plugin Adds Support For LLMs.Txt appeared first on Search Engine Journal .

Are rankings and traffic still your main SEO goals in 2025? Learn how to build a conversion-first strategy that boosts revenue—even when clicks are down.

Google’s AI Mode is reshaping SERP rankings. Discover how embedding vectors, not keywords, now determine visibility. The post See What AI Sees: AI Mode Killed the Old SEO Playbook — Here’s the New One appeared first on Search Engine Journal

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Clicks are no longer king. Kevin Indig explains why SEO now means shaping preference across AI, SERPs, and every feed where people look for answers.

Google has now officially confirmed that Google Search Console is counting AI Mode data. Google said, “AI Mode is now counting towards totals in Search Console.” We saw this when AI Mode went fully live in the US late last week, which Google announced would happen at I/O.

Google has rolled out a new interface to view your historical Google Posts within Google Business Profiles. Now the interface is a scrollable list view.