Here is a recap of what happened in the search forums today…

Google Search ranking volatility is heating up today, June 4th. Many of the tools and some of the chatter within the SEO community are showing signs of a Google ranking update of some sorts.

Google Search ranking volatility is heating up today, June 4th. Many of the tools and some of the chatter within the SEO community are showing signs of a Google ranking update of some sorts. Again, Google has not confirmed an update since the March 2025 core update but we’ve seen volatility since then almost every week.

Microsoft is testing putting a shopping bag icon on its “Shop Now” Bing Ads layout. I cannot replicate this but normally Bing shows a button that says “Shop Now” and that is it, but in this test, Bing is adding a bag icon before the “Shop Now” text.

We generally see the AI Overviews show at the top of the Google search results page, I mean, it is an overview, so you’d expect them at the top. But we’ve seen them show up in the middle of the search results, sometimes even in position two.

Google is now testing summarizing the stories listed on Google Discover with generative AI.

You may remember the page includes search result snippet in Google Search. Well, now Google is testing making those clickable links that go to more search results.

Microsoft is testing a new layout in Bing for the people also ask section.

Navah Hopkins, someone I have quoted here countless times, and a super respected member of the PPC community, is now the Ads Liaison for Microsoft Advertising.

Master Apple Search Ads with this in-depth guide covering ad types, bidding strategies, targeting options, and campaign setup tips for app marketers. The post An In-Depth Guide To Apple Search Ads appeared first on Search Engine Journal