AI reshapes how SEO works, and who does the work. Duane Forrester breaks down which roles are most impacted and what new skills matter now. The post Which SEO Jobs AI Will Reshape & Which Might Disappear appeared first on Search Engine Journal

The past month was a bit intense with Google search ranking volatility.

Google is reportedly pitching advertisers to buy into ads in AI Mode.

As you all mostly know, Reddit had an amazing earnings statement and its stock is up 25% since earnings day. But let’s dig into the statements Steven Huï¬man, Reddit’s CEO, made on that earnings call.

When PPC structure mirrors the business model, reporting gets easier, budgets make sense, and results actually matter.

Microsoft has updated its exclusions controls and reporting for Microsoft Advertising Audience Ads and Search Ads. You can now centrally manage website exclusions across accounts and campaigns, apply exclusions in bulk and add up to 10,000 websites per exclusion list.

Google is testing adding a rainbow effect to the AI Mode and Web tabs within the search bar. We’ve seen this on the AI Mode button on the search box and it seems Google is testing it to highlight some of the tabs.

Google’s co-founder said that threatening an AI can improve performance.

Google walked back recently announced plans to end its URL shortener service. It will continue to service some URLs

Google’s Gary Illyes confirmed that Google uses a version of MUVERA in Search The post Google Confirms It Uses Something Similar To MUVERA appeared first on Search Engine Journal .