Last week, Google announced Opal, a Google Labs project, expanded to more regions. Well, it also explained how you can use this tool to create optimized content in a scalable way – consistently and quickly, without much human intervention. Yea, does this seem like something that might be against the Google Search guidelines?

Google seems to have fixed a bug with inviting others to access your Google Ads account. This bug appeared about a week ago and it Google seemed to start to roll out a fix for this bug on Friday.

Automattic sent a trademark complaint letter to WordPress developer Kevin Geary over the name Automatic.css. The post Automattic Disputes Use Of Word “Automatic” For WordPress Product appeared first on Search Engine Journal .

Learn how to improve your website’s visibility with our comprehensive guide for growing AI engine engagement and citations. The post A Step-By-Step AEO Guide For Growing AI Citations & Visibility appeared first on Search Engine Journal .

Starting maybe late Thursday, into Friday, November 7th, I started to feel a Google Search ranking update and volatility brewing. Like I’ve been saying since the num=100 parameter change, it has been harder to validate those feelings, but based on the chatter I have been seeing in the SEO community and some of the third-party Google Search tracking tools, I think there was a Google update around November 7, 2025.

Here is a recap of what happened in the search forums today…

Google Ads has transformed from a simple PPC tool into an AI-driven ecosystem.

Google dropped a number of search features and structured data types.

Google added a new promotion targeting option to Google Merchant Center for audience targeting. The option is labeled “preferred audience” and is available when setting up a promotion.

Google announced it has added Waze ads inventory to Performance Max for store goals campaigns and Channel performance reporting is now available in all Performance Max campaigns in Google Ads.