Google is once again testing a light blue color, cyan, for its title links in the search results. Google tested this on and off quite a lot over the years, but Google is testing it again.

Changes to content won’t hold rankings if your site has technical issues or poor structure. This edition of Ask An SEO looks at why.

Microsoft Bing announced some interesting updates for IndexNow including how it works now with product schema and that Shopify now supports it and soon Amazon will. This will help Bing and search engines that use IndexNow have more accurate and up-to-date products for their shopping results and shopping ads.

Google Ads has added explanations for your performance changes directly in the charts and graphs in your Google Ads console. You can click the highlighed section of the graph to see explanations for your performance changes, like cost increases or decreases.

Google announced it has deprecated the Account level control for non personalized ads within Google AdSense’s settings in privacy and messaging.

Microsoft’s Jordi Ribas announced they are partnering with creators to showcase how they use Copilot Search in Bing. Copilot Search in Bing was launched in early April, as its new AI powered search feature.

IndexNow, paired with structured data, is an ideal way for online stores to get product data into AI-powered search. The post Use IndexNow For AI Search And Shopping SEO appeared first on Search Engine Journal .

Want to go beyond pageviews in GA4? Learn how to use custom event tracking to understand user journeys in SaaS and turn insights into growth.

Here is a recap of what happened in the search forums today…

Group keywords by search behavior using Google’s own SERPs. A hands-on Python approach for scalable, intent-based clustering.