Google officially announced the rollout of the March 2025 core update yesterday at around 12:30 pm ET. This core update is expected to take up to two weeks to roll out

Google Ads now allows some advertisers to do messages, like add WhatsApp numbers, to their Performance Max campaigns. Previously, Google Ads added messaging for WhatsApp about a year ago, but not it is also available for PMax campaigns.

Google is now testing a new accommodations carousel in the search results for hotel-related queries.

Microsoft is testing a new Copilot answer interface and layout in the Bing Search results. Instead of the grid/block design, Microsoft is testing a more bullet point design, and when you hover over each answer, you get the sources overlay.

Google is once again showing a local pack in the AI Overviews, formerly known as SGE (Search Generative Experience). Google removed the local pack from those AI Overviews back in September 2023 after having a 5 pack during the early months of SGE. Now, I am seeing them return.

Google expands Gemini with free limited access to Deep Research, improved Flash Thinking 2.0, and new personalization features. The post Google Opens Gemini Deep Research To Free Users (With Limits) appeared first on Search Engine Journal .

Google Gemini’s integration of Search history blurs the line between traditional Search and AI assistants The post Google Search History Can Now Power Gemini AI Answers appeared first on Search Engine Journal .

Google has begun rolling out the March core algorithm update, which is expected to complete in two weeks. The post Google Begins Rolling Out March Core Algorithm Update appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says hotlinking protection is fine for search engines…

SEO is a long-term investment.