Here is a recap of what happened in the search forums today…

Despite their differences, business-to-consumer (B2C) and business-to-business (B2B) influencer marketing share several key similarities.  Both audiences seek value, with a strong emphasis on trust, credibility, and social proof. They are actively engaged online and respond well to relevant, high-quality content.

Google Ads emailed advertisers using Enhanced cost-per-click (eCPC) to let them know that in March 2025, Enhanced CPC will be sunset and any campaigns using Enhanced CPC will be migrated to Manual CPC bidding.

Google is emailing some businesses when it detects that their Google Business Profile appointment link is not working. Google’s email says, “Fix your business Google link.”

Microsoft Bing may use ProductGroup markup in the future for its “captions” in the Bing Search results.

Uncover the challenges brands face on TikTok. Learn why 84% of videos fail to generate strong positive emotions and capture attention. The post 8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention appeared first on Search Engine Journal .

Fabrice Canel from Microsoft said that Bing Search treats 308 redirects the same as they treat 301 redirects.

Bing is testing a big blue “see details” button for some of the product listings in its search results. Normally when you hover your mouse cursor over the products, they expand a little but now they are also showing a blue button to “see details.”

Starting out as an independent SEO consultant? Don’t make these common mistakes. Learn from the experience of an experienced independent consultant in this article

Google’s Danny Sullivan published a statement about the recent ranking update, stressing not to make radical changes to improve rankings The post Google’s Guidance About The Recent Ranking Update appeared first on Search Engine Journal .