Here is a recap of what happened in the search forums today…

What is B2B influencer marketing?  I get asked this question quite often.

What is B2B influencer marketing?  I get asked this question quite often. Especially by non-marketers, who have the assumption I work with a Kardashian selling makeup.  Let’s begin with the distinction between B2B and B2C influencer marketing .

Last week, a reader here asked if I would poll the audience to see how the last Google search algorithm update impacted them, the Google August 2024 core update. So, I am asking you to take the poll below or on X to see how SEOs, in general, were impacted by this core update.

In the past couple of days, Google has issued a number of manual actions around Google Discover policy violations. Just to be clear, you may have seen your Google Discover traffic drop with the August core update, and this policy violation notice would be unrelated to that

Google has posted a notice that the old customer reviews links in Local Service Ads will expire and the Google Business profile link will be what you should use going forward. The notice is in the reviews section within Local Service Ads.

Google’s Looker Studio has lost access to the Google Ads Auction Insights fields as of August 24, 2024 for new data sources. Then after September 23, 2024 it will no longer be available for existing data sources.

Google Ads announced a number of updates yesterday, across new reporting, shopping tools and more ad features, including, of course, AI ad features. “To help retailers maximize success and stay nimble in this year’s shorter holiday shopping season, today at our annual Think Retail event we shared some new updates to Google tools,” Google wrote.

Tons of Google Ads advertisers are noticing a new button available in the Google Ads advertiser interface named “internal tools.” There is a lock icon for the internal tools button and when you click on it, it has the headline “audience builder.”

Here are the key considerations to determine whether value-based bidding in Google Ads is right for your business. The post Is Value-Based Bidding Your Ticket To Higher Quality Leads? appeared first on Search Engine Journal