Q: Why did one little piggy’s business do much better than the others? A: He had a good go-to-market strategy. All jokes aside, a solid go-to-market (GTM) strategy can make the difference between a successful product launch and a misfire.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says the next core update isn’t extremely far away…

Google hints at a potential shift to automatic language detection, which could reduce reliance on manual hreflang annotations for multilingual websites. The post Google May Rely Less On Hreflang, Shift To Auto Language Detection appeared first on Search Engine Journal .

Google’s John Mueller responded to complaints about image thumbnails still not showing up for some publishers in the search results. He encouraged a bit more patience, saying “the next one [core update] isn’t extremely far away now, so I’d recommend waiting for that.”

Over the past almost two weeks, we have seen consistent and ongoing ranking volatility on a daily basis.

Google Discover is now pushing users to see AI Overviews directly in the Google Search results. As you scroll through the Discover feed on Google.com, you may see a promotion of sorts to learn more about a topic through the lens of AI Overviews.

Google has been mixing search ads into the free organic search results for several months now; Google even changed its definition of what it considers top ads in order to account for this change.

Google Business Profiles has a new AI feature to let you upload a photo of your menu and Google will create your menu items for your restaurant based on that photo. This is a generative AI feature and is currently considered “experimental.”

Google may be displaying the X (formerly Twitter) carousel in the search results less often for news related topics. A report from Newzdash shows the X carousel is showing up for about 12% of queries, when earlier this year it was showing for closer to 27% of queries in Google Search.

Google’s Gary Illyes suggests incorrect hreflang tags may not hurt SEO, but the content language remains a key signal for search relevance. The post Google Insights: Can Incorrect Hreflang Tags Hurt SEO