Here is a recap of what happened in the search forums today…

Google just posted its annual Seasonal Holidays Doodle, Google logo, for the 2025 holiday season. We have Christmas, Hanukkah and Kwanzaa coming up really soon now and since it is December 1, Google posted the Doodle.

Google just posted its annual Seasonal Holidays Doodle, Google logo, for the 2025 holiday season.

Choosing between pipeline and revenue focus defines how campaigns behave, how performance is judged, and how reliably PPC contributes to profit. The post Should Your PPC Strategy Focus On The Lead Pipeline Or Revenue? appeared first on Search Engine Journal

Choosing between pipeline and revenue focus defines how campaigns behave, how performance is judged, and how reliably PPC contributes to profit. The post Should Your PPC Strategy Focus On The Lead Pipeline Or Revenue?

New research exposes how just a few hundred malicious documents can plant backdoors in AI models and distort product comparisons. The post AI Poisoning: Black Hat SEO Is Back appeared first on Search Engine Journal .

Google is reportedly working on a new Gemini App user experience, which it is calling 2.0. The company is putting “huge investment” into this update of the Gemini user experience but we are not sure when this new look and experience will be released.

Google is testing a new widget at the top of the Google Discover feed. It is called “Top Searches,” and it will randomly show some of the top searches across Google Search.

Google is testing using inline, hover-style links for citations in the AI Mode results. When you hover your mouse cursor over the link card, it will hover the link card sources over the answer.

Google Ads published new documentation on a tool called “Website Optimizer.” Now, some of you OGs may remember Website Optimizer from 2008 or so. Well, it was renamed to Google Optimize and then sunset on September 30, 2023. Google Ads may be bringing it back or making something new within Google Ads named Website Optimizer.