Author Archive

What Makes B2B Thought Leadership Actually Work?

2024/06/24

B2B thought leadership shows potential buyers that your brand is a credible authority.

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Daily Search Forum Recap: June 24, 2024

2024/06/24

Here is a recap of what happened in the search forums today…

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Wix Announces A Figma Plugin That Turns Designs Into Websites via @sejournal, @martinibuster

2024/06/24

Wix’s new Figma Plugin enables designers to export their Figma designs into Wix Studio to transform it into a functional website The post Wix Announces A Figma Plugin That Turns Designs Into Websites appeared first on Search Engine Journal .

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Google Ads To Bring Automatically Created Assets To Ad Level?

2024/06/24

There are reports that a change is coming to Google Ads ACA, Automatically Created Assets, that will bring this feature to the ad level. Anthony Higman said on X, “they are now adding them in at the ad level, to “fill the gaps in RSA’s” and they will be using generative AI to do it.”

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Google Perspectives Can Show Instagram Posts

2024/06/24

Google is now showing Instagram posts within its Perspectives feature in the Google Search results.

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Google Structured Data Carousel Guidance On How To Markup Multiple Items On Category Pages

2024/06/24

Google has added a new bullet point in the structured data carousels (beta) help documentation around how to mark up categories with many items with that structured data. This is based on examples pages such as paginated content or infinite scroll.

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Mastering AI-Powered PPC Bid Strategies: A Guide To Maximizing Performance via @sejournal, @brookeosmundson

2024/06/24

Discover AI-powered bid strategies in Google Ads and learn how to choose the right one to maximize your PPC performance and achieve your goals. The post Mastering AI-Powered PPC Bid Strategies: A Guide To Maximizing Performance appeared first on Search Engine Journal

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Google Using AI Overviews On Business Profiles Local Listings

2024/06/24

Google is now using AI Overviews to write descriptions for the local panels shown in Google Search on Google Business Profiles. This is weird because Google Business Profiles lets you use AI to write business descriptions if you want to (at least they tested this).

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Google: When You Should Fix Pages 404 Status Codes

2024/06/24

Google has always said that having pages that serve a 404 status code is normal; most sites have them, and when a page does not exist on your site, and someone tries to access it, a 404 is the proper response. But Gary Illyes from Google is now sharing some cases when you should fix pages returning a 404 status code.

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29 Must-Have Features For Ecommerce Websites via @sejournal, @BennyJamminS

2024/06/24

Discover essential ecommerce website features for 2024 including mobile-friendly navigation, engaging videos, verified reviews, and more to boost your online store’s success.

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