Daily Search Forum Recap: February 15, 2021
Here is a recap of what happened in the search forums today…
SEO
Vlog #107: Eli Feldblum On The SEO Industry Maturing
In part one, Eli Feldblum and I spoke about the good old days. He left a company he co-founded and is now at Search Interactions he does a lot of proactive search reputation management for up and coming names and brands
Twitter Eyes Subscriptions for Premium Features via @MattGSouthern
Twitter is reportedly looking to add a new stream of revenue by offering premium features through a monthly subscription.
Breaking down President Biden’s data-driven social media strategy
Biden social media director Sarah Galvez explains how Measure Studio and Monday.com gave her team the tools they needed to drive a winning strategy. Please visit Search Engine Land for the full article.
Google Passage Ranking & Scroll To Text/Snippet Are Unrelated
With the launch of passage ranking this past week, there has been a lot of confusion about if you can “see” these in the Google search results. The answer is no, you cannot see them in the search results as we covered last week and December 2020.
How to Scale B2B Influencer Marketing: Operations, Process and Technology
The post How to Scale B2B Influencer Marketing: Operations, Process and Technology appeared first on B2B Marketing Blog – TopRank® .
Diversity and inclusion in search marketing and advertising; Monday’s daily brief
Plus, GMB adds messaging to desktop (finally) Please visit Search Engine Land for the full article.
How to audit Core Web Vitals
A step-by-step process to identify problems and prioritize fixes ahead of the Page Experience Update. Please visit Search Engine Land for the full article.
5 Tips to Invigorate Boring SEO Reports with Storytelling
Posted by chrisgiarratana Add value to SEO reports with storytelling Monthly SEO reports are a vital part of any SEO strategy because they provide an outlet to educate customers, show ROI, and guide the conversion for upsells. While SEO reports are crucial in many ways, they are usually reduced to boilerplate PDF templates sent to clients each month with a generic message. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies
Bing Launches Large Scale Spelling Correction Worldwide via @MattGSouthern
Microsoft Bing’s large-scale multilingual spelling correction models, collectively called Speller100, are rolling out worldwide with high precision and high recall in 100-plus languages. The post Bing Launches Large Scale Spelling Correction Worldwide via @MattGSouthern appeared first on Search Engine Journal