SEO and marketing pros have their own professional horror stories to tell. Here are a few, and the lessons they learned from the experience. The post 7 Marketing Disasters That Turned Out to Be Precious Lessons appeared first on Search Engine Journal
Google shares 16 stats about holiday shoppers in a new document detailing recent shifts in consumer behavior. The post Google Shares 16 Stats About Holiday Shoppers via @MattGSouthern appeared first on Search Engine Journal .
Mihai Aperghis, an SEO we reference here from time to time, is also a Google Product Expert and attended the Google Product Expert Virtual Summit the other week.
This morning our Google friends, John Mueller, Martin Splitt, Gary Illyes and also Lizzi Harvey (Google’s technical writer) posted a new podcast. It was obviously fun to listen to but in it, Gary Illyes went super deep on how Google handles duplicate content detection, i.e. dupe detection and then the canonicalization
Here is a recap of what happened in the search forums today…
LinkedIn’s ‘Career Explorer’ is a new tool designed to help job seekers transition into a new field.
Rani Mani , head of global employee advocacy at Adobe* delivered an impassioned presentation filled to the brim with B2B influencer marketing insights, with a special focus on how the best influencer relationships are in essence not that different from successful personal relationships. Rani explained how she’s come to have a love affair with influencer marketing, and shared the process she uses to help turn mere social media heavyweights into long-term and deeply-engaged Adobe advocates — a plan than can be implemented by any brand willing to put in the time, effort, and especially the passion that Rani and her team have. When it comes to the domain experts Adobe is leveraging for the good of the brand, there isn’t any magic involved — no algorithm or gimmicks to beat the system — instead simply leveraging the power of humanity within B2B marketing influencer relationships, just as we do in successful real life relationships, Rani explained
Last month was pretty busy, we had Google’s big Search On 2020 event with BERT going 100%, passage indexing (and all the confusion around it)…