Last night I had to get clarification from Google about their internal project name DeepRank. In short, and as that amazing video said at the 44:10 mark “they named their project DeepRank after the deep learning methods used by BERT and the ranking aspect of Search.” DeepRank is BERT, at least the name of the project used internally to get BERT implemented into Google Search.
Google’s Martin Splitt shares details of signals and weightings used for identifying canonical page and duplicates. The post Martin Splitt: How Google Chooses Canonical Page via @martinibuster appeared first on Search Engine Journal .
Relying on older PPC bid strategies and concepts may do more harm than good.
Aleyda Solis posted a set of polls on Twitter asking SEOs about their SEO software and tools usage. In short, it seems like most SEOs use two to four tools and spend under $13,000 annually on those tools.
Facebook, Google and Amazon all reported significant revenue growth during, and partly because of, the pandemic. Please visit Search Engine Land for the full article
Here’s why you should take Google’s link building advice with a grain of salt and focus on provent tactics that will serve your company’s goals. The post Stop Listening to Google’s Advice on Link Building via @_kevinrowe appeared first on Search Engine Journal .
MarketingProfs B2B Forum 2020 will be the center of the B2B marketing world this week, as many of the world’s leading B2B marketers gather virtually on November 4 – 5 to learn and exchange the industry’s latest research and insight. This year’s first-ever virtual edition offer a vast array speakers and sessions relating to all areas of B2B marketing, and while we’ve already shared our handy list of ” 25 Top B2B Marketing Influencers To Follow In 2021 #MPB2B ,” we also want to provide you with a list of some of the sessions that we’re most looking forward to this week during #MPB2B. Here are 10 sessions that stand out to us as must-see presentations as we head towards 2021 and beyond
Microsoft launched new “Promotion Extensions” that allows advertisers on Microsoft Advertising to highlight a special offer or a special deal in your text ad. You can also tie your deal to a holiday or special occasion. This is for all advertisers in the United States.
Google’s John Mueller was asked if sites with higher traffic are more likely to be given a cache link in Google Search.