Google has released version 24 of the Google Ads API, this is a major release with dozens of updates. This update includes changes to Demand Gen, travel feeds, conversion types, shopping, reporting, videos, and much more.
Google posted a GEO Partner Manager role in its ads sales organization, using “Generative Engine Optimization” terminology in an ads-side job description.
Here is a recap of what happened in the search forums today…
AI search is caught in a self-reinforcing loop, where synthetic content feeds retrieval systems that present it back as fact.
We keep reading that high quality content is important, but what actually is it? Research suggests the answer is not so clear cut.
Google and WooCommerce announced today that the Google for WooCommerce extension now enables merchants to sell products directly through YouTube. The update connects WooCommerce stores to YouTube channels enabling them to tap into 2.7 billion shoppers. Merchants can tag products in videos and Shorts, where they appear as shoppable cards during playback and in a dedicated shopping tab on the channel.
We’ve been keeping track of the bots, spiders, OpenAI has been releasing.
Here are some early screenshots and videos of the ChatGPT ad management interface that some OpenAI advertisers have access to. You can see that you can create campaigns, ad groups, budgets, CPC limits, conversions and much more.
Microsoft Advertising has announced the launch of several new AI features and upgrades across the ad platform. This is to “To help businesses succeed across all three eras of the human, LLM, and agentic web,” Microsoft wrote.
Google Ads has a new help document on AI-Qualified Call Conversions. Google says AI-qualified call leads use Google AI to evaluate call recordings to determine the actual quality of the conversation.