Oct 26
20

Google Hotel Ads Legacy Length Of Booking Bid Adjustment Doc

The Google Ads team posted a new help document that talks about the length of booking bid adjustment in legacy Hotel campaigns versus Search campaigns for travel. Hotel campaigns multiply your base bid by the traveler’s itinerary length of stay (LoS) but Search campaigns for travel (SCT) don’t.

More here:
Google Hotel Ads Legacy Length Of Booking Bid Adjustment Doc

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