Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: April 27, 2026
Higher CPCs frequently align with improved lead quality and conversion rates, challenging the assumption that cheaper traffic performs better.
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The High CPC Paradox: When Expensive Clicks Are A Sign Of Success
AI visibility now depends on crawl access, server-rendered content, semantic HTML, and machine-readable structure beyond Googlebot. The post The Technical SEO Audit Needs A New Layer appeared first on Search Engine Journal .
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The Technical SEO Audit Needs A New Layer via @sejournal, @slobodanmanic
Google may be doing something right with improving the click-through rates from the organic search results page that contain AI Overviews. An update report shows the CTR is improving, after numerous times showing the CTR has been declining.
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Google Click Through Rates Improving For Organic Results With AI Overviews
Google’s Ginny Marvin, the Ads Liaison, has confirmed there are delays for some Demand Gen Image ads to be approved. Some of these delays are several days pending, not hours, but several days.
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Google Ads Confirms Demand Gen Image Ads Approval Delays
Microsoft Bing is testing making the links within the AI results, the Copilot Search results, less clickable. Typically, the whole line of text is clickable to the citation but here, Bing is testing only linking the citation mark at the end.
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Bing Tests Less Clickable Links In Copilot Search Results
Apr 26
27
Google is testing adding an AI label to some of the search ads, the sponsored results, within the search results. Clicking on the AI label does nothing, according to Brodie Clark who spotted this.
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Google Tests AI Label On Search Ads
Google now lets you edit videos within your Google Business Profiles, directly in the Google app. There are basic editing tools, probably more than most businesses require, to update and edit the videos that they want to show in Google Maps and Google Search.
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Google Maps Video Editing Within Google App
Apr 26
26
The web is splitting into transactional systems run by AI and experiential spaces for humans, forcing brands to rethink visibility, trust, and measurement. The post The Fully Non-Human Web: No One Builds The Page, No One Visits It appeared first on Search Engine Journal .
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The Fully Non-Human Web: No One Builds The Page, No One Visits It via @sejournal, @slobodanmanic
Seer Interactive says brand-cited AI Overview CTR fell 61% as impressions grew faster than clicks across cited pages. The post AI Overview CTR Fell 61%, But Clicks Didn’t Collapse appeared first on Search Engine Journal .
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AI Overview CTR Fell 61%, But Clicks Didn’t Collapse via @sejournal, @MattGSouthern