Rising impressions with falling traffic often stems from SERP changes, AI features, irrelevant rankings, or new content indexing. The post Why GSC Impressions Are Up But Traffic Is Falling: 4 Things To Consider First – Ask An SEO appeared first on Search Engine Journal
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Why GSC Impressions Are Up But Traffic Is Falling: 4 Things To Consider First – Ask An SEO via @sejournal, @rollerblader
This post was sponsored by Reviewly.ai.
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How To Build an AI Trust Signal Strategy That Doubles as a Review Generation Strategy via @sejournal, @reviewlyAI
Ahrefs analyzed 137K domains and found 97% of llms.txt files received zero requests. AI retrieval bots accounted for 1% of total requests.
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97% Of LLMS.txt Files Got No Requests, Ahrefs Data Shows via @sejournal, @MattGSouthern
Microsoft Advertising launches Product Explorer, a new Merchant Center tool that helps advertisers analyze feed health, product status, and performance data. The post Microsoft Advertising Launches Product Explorer appeared first on Search Engine Journal .
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Microsoft Advertising Launches Product Explorer via @sejournal, @brookeosmundson
Want your content to appear in AI Overviews, ChatGPT, and Gemini? Here’s how to set up your GEO campaigns. The post What Matters In An AI Prompt
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What Matters In An AI Prompt? Intent or Keywords? via @sejournal, @maltelandwehr
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Mueller argues LLM systems can’t use llms.txt to differentiate between websites for discovery. He sees a narrow role once an agent is on a site.
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Google’s Mueller Says llms.txt Can’t Help LLMs Differentiate Sites via @sejournal, @MattGSouthern
Google Ads expands Smart Bidding Exploration, launches Promotion mode beta, and updates optimization for budget-limited campaigns beginning August 17. The post Google Ads Bidding Changes: What PPC Managers Need To Know About The 3 Updates appeared first on Search Engine Journal
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Google Ads Bidding Changes: What PPC Managers Need To Know About The 3 Updates via @sejournal, @brookeosmundson
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads released promotion mode beta…
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Daily Search Forum Recap: June 15, 2026
Competitor reviews reveal customer language, service gaps, and positioning opportunities that most SEOs overlook when focusing only on ratings. The post The Review Gap: Finding Client Opportunities In Competitor Feedback appeared first on Search Engine Journal .
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The Review Gap: Finding Client Opportunities In Competitor Feedback
Google Ads announced a number of updates and changes this morning including changes to bidding target optimization, expanding access to Smart Bidding Exploration and promotion mode beta rolling out. My biggest concern is with bidding target optimization, as Google said it will deliver more predictable performance campaigns with fixed spending limits.
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Google Ads Bidding Target Optimization Changing, Promotion Mode Beta, Smart Bidding Exploration Expands