Since the beginning, search marketing’s central theme has been to help consumers find the information and products they seek. This is why quality score is an essential factor that benefits both the advertiser and the consumer. Quality score is a useful metric for PPC marketers looking to gauge how well their ad quality compares to other advertisers. Google states that “a higher quality score means that your ad and landing page are more relevant and useful to someone searching for your keyword, compared to other advertisers.” An “average” quality score may not mean failure – but it does mean higher CPCs and lower click-through and conversion rates.
Link:
How better landing page experience and ad relevance can boost your Google Ads performance
Google has finally launched the perspectives filter in the Google mobile search results. There is a ton of confusion around what perspectives is because Google has released or tested a number of search features over the past year, but the perspectives search filter is now live, the one Google demoed at I/O.
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Google Finally Launches The Perspectives Search Filter
Google has expanded the video indexing report within Google Search Console to provide more detailed actions and reasons on what the issue may be with your videos not showing up in the Google search results. “We are breaking down the “Google could not determine the prominent video on the page” reason into three more specific reasons,” Google wrote
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Google Search Console video indexing report gets three new issue details
There has been some chatter within the local SEO community over the weekend that reviews are going missing from within Google Local Service Ads listings. Some say Google is cleaning up fake reviews or reviews that are against its guidelines, some are saying there is some sort of bug.
See the original post here:
Google Cleaning Up Local Service Ads Reviews?
Bing Chat’s desktop interface now supports voice inputs. That means you can click on the microphone icon in the search box and speak your question.
See the article here:
Bing Chat On Desktop Now Supports Voice Inputs
Google has released a Search Console update to improve the video indexing reporting. Google said this will provide you with more specific issues with clear actions to help you make your videos more prominent on Google Search.
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Google Search Console Improved Video Indexing Reporting
Matt Diggity interviewed the two of the six people who ran Conch-House.com, site that completely dominated the Google search results for a couple of months. In short, they posted 6,000 posts per day by scrapping review content from Amazon. The site grew to 6 million users and $19,000 per day within one month but the site was penalized by Google and no longer ranks now.
Originally posted here:
The SEO Conch House Story: Scraped Amazon Content That Ranked Incredibly In Google Search
Jun 23
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Fancy Donuts At The GooglePlex
If you are like me, you’ve been lost in the land of true crime documentaries, way too many zombie shows, and, of course, reality television (shoutout to the Bravo fans out there!).
The rest is here:
Ted Lasso’s Winning Mindset: The Secret to Elevating Your B2B Brand
When SEO budgets are cut for downtimes or other reasons, we have 7 specific aspects to address to make sure we focus on what matters. The post How To Be Efficient With SEO Budget During Downtimes appeared first on Search Engine Journal .
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How To Be Efficient With SEO Budget During Downtimes via @sejournal, @coreydmorris