Navah Hopkins, the Ads Liaison for Microsoft Advertising, made it crystal clear that exact match is prioritized even over Ad Rank. Navah Hopkins wrote on X and LinkedIn, “Exact match will get the priority if it’s there, otherwise Ad Rank determines everything.”
Link:
Microsoft Advertiser: Exact Match Trumps Ad Rank On AI Surfaces & More
Every year, for the past 18 or so years, Google’s John Mueller has been working on Christmas to provide support to those who need help with their Google Search ranking and SEO concerns.
Continued here:
Google’s John Mueller Working On Christmas (2025 Edition)
Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: December 24, 2025
Here is a recap of what happened in the search forums today…
Read the rest here:
Daily Search Forum Recap: December 24, 2025
Real-time Santa tracking returns for 2025, with Google and NORAD offering interactive maps, games, and global arrival updates. The post Track Santa On Christmas Eve 2025 (Via NORAD & Google) appeared first on Search Engine Journal .
View post:
Track Santa On Christmas Eve 2025 (Via NORAD & Google) via @sejournal, @MattGSouthern
Earlier this year, Google lowered the size of your data segment customer lists to 100 active visitors for the Google Display Network. Now, Google updated that to also be 100 active visitors for the Search Network and YouTube.
Originally posted here:
Google Ads Drops Active Visitors To 100 For Search Network & YouTube
Google has confirmed there is a bug with Google Ads dynamic remarketing tracking where the data is not flowing into the reporting. Adesh, from the Google team, responded that the Google “teams are actively reviewing this and working toward a resolution.”
View post:
Confirmed Google Ads Dynamic Remarketing Tracking Reporting Bug
For the past 15 or so years, Google would post holiday-specific decorations at the top of its search results for Christmas, Hanukkah, and Kwanzaa. Well, this year Google did not. Google did post an Easter egg in the search results, which they do every year, and it posted the season’s greeting Doodle, but not the holiday-specific decorations.
Originally posted here:
Google Search Forgot The Holiday Decorations In 2025
Fabrice Canel and Krishna Madhavan from the Microsoft Bing team posted a useful blog post named Does Duplicate Content Hurt SEO and AI Search Visibility? The short answer is yes, and the long answer is also yes.
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Bing: Duplicate & Similar Pages Blur Signals & Weaken SEO & AI Visibility
Google is testing pushing advertisers to use Google Ads Advisor from within the Google Ads reporting section. Google Ads suggested questions and prompts at the top of the report, which it thinks you would find helpful to chat with an AI bot about.
Excerpt from:
Google Ads Advisor Suggestions Within Google Ad Reporting