May 23
2
Google’s John Mueller addresses concerns about WebP image indexing, clarifying its appearance in Google Search Console reports. The post Google’s John Mueller Clarifies WebP Image Indexing Confusion appeared first on Search Engine Journal
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Google’s John Mueller Clarifies WebP Image Indexing Confusion via @sejournal, @MattGSouthern
May 23
2
Evaluating the true ROI of a customer data platform means understanding how the technology improves key business metrics and enables working more efficiently.
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Forrester Total Economic Impact study reveals increased efficiency for marketers by BlueConic
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The big Google webmaster report is now available…
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Daily Search Forum Recap: May 2, 2023
AI pioneer Geoffrey Hinton warns of machines surpassing human intelligence, raises ethical concerns, and departs Google to promote responsible AI development. The post Top 5 Ethical Concerns Raised By AI Pioneer Geoffrey Hinton appeared first on Search Engine Journal
Excerpt from:
Top 5 Ethical Concerns Raised By AI Pioneer Geoffrey Hinton via @sejournal, @MattGSouthern
May 23
2
Facebook is introducing three new ways for users to find short-form videos that are most relevant to them, as well as new controls to help customize their video experiences on the platform. Discovering relevant Reels
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3 new Facebook Reels features
Microsoft has just announced six new updates, focusing on tools and features that aim to assist advertisers in refining their campaigns and improving performance.
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Roku streaming collaboration and 5 other Microsoft Ads updates for May
Whether you’ve sailed through Q1 and early Q2 with optimism intact or battling challenges exacerbated by macro turbulence, there’s plenty of opportunity to stretch yourself and find competitive gains in the coming months. This article discusses four initiatives I’ve seen drive great results for my B2B clients, including: Testing new channels to meet your audience where they are. Testing AI tools to increase your tactical efficiency and free strategic-planning bandwidth
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4 B2B paid media strategies to stay ahead of the curve
Most SEOs are familiar with the monumental challenge of achieving visibility for competitive keywords.
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4 performance PR secrets to boost your search visibility
May 23
2
While last month’s Google webmaster report was filled with the Google March core update, the product reviews update, Bard, AI, sitenames and more; this month was just as packed. We had the reviews update, a local look at the core update, big updates to the Google ranking systems document, a new search engine for Google code-named Magi and so much more.
Excerpt from:
May 2023 Google Webmaster Report
Google’s John Mueller said he would “try very hard to avoid having a “coming back soon” page during a revamp.” He said if you must have the “coming back soon” page then do so for a day or so but serve a 503 server status code.
Link:
Google: Avoid Using "Coming Back Soon" Pages For Site Migrations