Google has been saying for years now that there is no E-A-T (or now E-E-A-T) algorithm, but Google does have factors and signals it looks for that align with the values around determining content that demonstrates E-E-A-T. Google repeated it the other day when referencing its updated helpful content document on Twitter.
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Google: We Use A Mix Of Factors To Determine Content That Demonstrates E-E-A-T
Google Search can show video results, including key moments within the videos. But now Google seems to break down the pros and cons, if available, in a video review for a product.
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Google Search Video Results With Pros and Cons Within Video
Google is testing using different lightly colored backgrounds for the shopping ads carousel in mobile search. We saw Google testing lighter variations of this almost a year ago, some with gray shades and some with slightly colored shades
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Google Tests Colored Backgrounds For Shopping Ad Carousel
It’s ironic that B2B influencer marketing is getting more difficult as it gets more popular.
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Why You Should Work with a B2B Influencer Marketing Agency in 2023
Save time by knowing when and where to use automation, depending on your budget and conversion data. Here’s all you need to know. The post PPC Automation: When & How To Use It appeared first on Search Engine Journal .
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PPC Automation: When & How To Use It via @sejournal, @navahf
Google’s John Mueller demystifies SEO tactics in a Reddit Q&A, emphasizing unique content, dismissing geotagging, and discouraging shortcuts.
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Google’s John Mueller Tackles “Dumb” SEO Questions On Reddit via @sejournal, @MattGSouthern
Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: May 1, 2023
Google is enhancing YouTube Shorts advertising, introducing new features for brand visibility amid platform growth and broader revenue challenges. The post Google Bolsters Advertising On YouTube Shorts appeared first on Search Engine Journal
Continued here:
Google Bolsters Advertising On YouTube Shorts via @sejournal, @MattGSouthern
For some accounts, Meta has just updated its location targeting settings. What’s changed. In the past, Facebook’s default setting for targeting locations was “Living in or recently in this location.” This meant that without making any alterations to the settings, advertisers would reach individuals who either resided in the selected locations or had recently visited them, regardless of their permanent address.
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New update to Meta Ads location targeting
To enhance media buying efficiency, Google Ads plans to adopt real-time bidding auctions for apps, ceasing to respond to multiple calls in mediation starting October 31, 2023. Google Ads will no longer engage with or participate in the practice of handling multiple requests for the same ad impression within the mediation process. How it works
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Google expands media buying with real-time bidding integrations