Mar 23
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ChatGPT announced the rollout of its API (GPT 3.5 Turbo) on March 1. I’m bullish on ChatGPT’s utility for several different SEO-related functions like keyword research , local SEO , content , and link building . Having spent much time using ChatGPT, I’m also painfully aware of its limitations.
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Your SEO guide to the ChatGPT API
Google Analytics has introduced the capability to process item-specific custom parameters from ecommerce events occurring on your website or app. These parameters can be registered as custom dimensions and utilized in exploratory analysis.
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New Google Analytics item-scoped custom dimensions
While trust is not a new marketing concept, it does not get the attention it deserves in most SEO strategies.
Google released the March 2023 broad core update, so far this has been a very fast and big update. Bing said they’ve been using the new GPT-4 technology for the past several weeks
The rest is here:
Search News Buzz Video Recap: Big Google March Core Update, Bing Chat GPT-4, Bing Answers Go Chat & More
Creating consistently high-quality content on the regular is a tall order for any business. So, how do the most successful get it done? First, they have a content strategy in place.
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Insourcing vs. outsourcing: The pros and cons for content creation
Google will be updating its Merchant Center policy to allow ads for electric bikes that go up to 28 mph. This is an increase from the max speed of 15.5 mph from May 2022. This new policy is effective as of this month, March 2023.
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Google Product Listing Ads To Allow Faster Electric Bikes
A few weeks ago, Microsoft added three tones or modes of responses to the Bing Chat feature; balanced, creative and precise. Yesterday, Mikhail Parakhin, the CEO of Bing, explained the thinking Microsoft Bing has behind when to use each Bing Chat mode.
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How Bing Thinks About The Bing Chat Modes
Google may be testing a new search result snippet that blends a typical search result snippet with a local snippet result.
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Google Tests Search & Local Snippet Result Blend
Last September at the Search On event, Google announced a new personalized shopping results based on your previous shopping habits with the ability to specify which brands you want. That feature was supposedly launched later in 2022 but I think this is the first time I’ve seen it in the wild.
More here:
Google Search Save Your Favorite Brands Feature
Google Search is testing replacing the 3D label with a 360 label for products and images that you can rotate within the search results. I guess either 3D or 360 labels would work for this, and I guess Google is testing the alternative.
Continue reading here:
Google Tests Replacing 3D Label With 360 Label