Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: February 16, 2023
Susan Wojcicki, one of the longest-serving Googlers is stepping down as the CEO of YouTube after nine years in that role and 25 years at Google. In her personal update blog post she said, “after nearly 25 years here, I’ve decided to step back from my role as the head of YouTube and start a new chapter focused on my family, health, and personal projects I’m passionate about.” Over her 25-year career at Google, she “managed marketing, co-created Google Image Search, led Google’s first Video and Book search, as well as early parts of AdSense’s creation, worked on the YouTube and DoubleClick acquisitions, served as SVP of Ads, and for the last nine years, the CEO of YouTube,” Susan Wojcicki wrote. Susan took the CEO of YouTube role in 2014 when Google did a large executive restructuring .
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Susan Wojcicki, the CEO of YouTube, is stepping down
TikTok is running a free-to-play trivia event where participants can win cash prizes over the course of five days.
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TikTok Launches 5-Day Trivia Event With Cash Prizes via @sejournal, @MattGSouthern
Google has asked its employees to test Bard – Google’s answer to ChatGPT – by rewriting answers or providing other forms of feedback. Googlers have received an email with a list of dos and dont’s for fixing Bard’s responses in an email from Prabhakar Raghavana, the senior vice president at Google who oversees Search. This followed a companywide email from CEO Sundar Pichai, who asked employees to spend two to four hours of their time helping improve Bard
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How Googlers were told to fix responses from Bard, its AI chatbot
Learn the most in-demand skills for 2023, according to LinkedIn’s annual report, featuring both soft and hard skills. The post LinkedIn: Top 10 In-Demand Skills In 2023 appeared first on Search Engine Journal .
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LinkedIn: Top 10 In-Demand Skills In 2023 via @sejournal, @MattGSouthern
On Wednesday, Twitter revised its advertising guidelines to permit the promotion of cannabis on its platform in states where it is legal, while following federal regulations. How it works
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Ads for cannabis are now allowed on Twitter
In 2004, SEO as a discipline was perceived as some kind of dark art performed behind the scenes. This “SEO voodoo” had minimal effect on a website and nothing to do with the actual business. Some people bought some links on more or less shady corners of the web and miraculously the Google rankings shot up.
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Where is SEO in the business hierarchy?
Today’s hot topics revolve around the future of SEO as the race to AI-powered search heats up. Bing will use ChatGPT and Google has Bard .
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8 aspects of a sustainable SEO strategy
Feb 23
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Google has published a new, or vastly revamped, document on SEO link best practices. The previous document was just on how to make your links crawlable but the new one adds tips on anchor text placements, how to write good anchor text, internal links within your content and external links from other sites.
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New Google SEO Link Best Practices
Microsoft Bing posted a look back on the launch of the new Bing AI search and chat features, documenting both the good and bad of this new search experience in a blog post named The new Bing & Edge – Learning from our first week . The good
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Microsoft shares positive and negative feedback on the new Bing AI search and chat