Google is testing a new section within the Google Ads advertising console named “Missed Growth Opportunities.” This section shows you the “performance you could’ve achieved in the last year if you’d adjusted your bids and budgets for campaigns with growth opportunities,” according to Google.
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Google Ads Missed Growth Opportunities Tab
There are a nice number of reports of GA4, Google Analytics, showing a huge surge in organic search traffic over the past couple of days, but Google Search Console is not showing any increase, it remains flat. Some are suspecting this is the result of fake bot traffic not being filtered by GA4, but others are not sure.
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GA4 Surge In Organic Search Traffic But Search Console Flat
Google has updated its Voice Search models to be powered by Speech-to-Retrieval (S2R). Google said this allows it to “gets answers straight from your spoken query without having to convert it to text first, resulting in a faster, more reliable search for everyone.”
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Google Voice Search Now Powered By Speech-to-Retrieval (S2R)
The Microsoft Advertising blog posted about how to optimize for AI Search Answers. I thought it was weird to see this on the Microsoft Advertising blog and not on the Bing Search blog, because (a) it is an ad blog and (b) it was written by Krishna Madhavan, who is part of the Bing team, not ad team.
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Microsoft Ads Posts On How To Optimize For AI Search Answers
Oct 25
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YouTube’s new Brand Pulse Report helps marketers measure full brand impact across paid ads, creator videos, and organic content using AI-powered insights. The post YouTube Launches Brand Pulse Report to Measure Full Brand Impact appeared first on Search Engine Journal
Link:
YouTube Launches Brand Pulse Report to Measure Full Brand Impact via @sejournal, @brookeosmundson
Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: October 9, 2025
Google took 9 years to scale.
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2026: When AI Assistants Become The First Layer via @sejournal, @DuaneForrester
AI-driven environments demand content that is human-readable yet machine-interpretable, redefining how brands approach design and SEO performance metrics. The post Preparing C-Level For The Agentic Web appeared first on Search Engine Journal .
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Preparing C-Level For The Agentic Web via @sejournal, @TaylorDanRW
Thirty years of industry insight from Carolyn Shelby reveals how AI, LLMs, and Google’s strategy are redefining search models and long-term marketing outcomes. The post 30-Year SEO Expert: Why AI Search Isn’t Overhyped & What To Focus On Right Now appeared first on Search Engine Journal .
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30-Year SEO Expert: Why AI Search Isn’t Overhyped & What To Focus On Right Now via @sejournal, @theshelleywalsh
While I was offline, it seems the chatter within the SEO industry spiked around the topic of search ranking volatility. It is harder to confirm the volatility, now with the tools recalibrating, but it does seem something started around Tuesday, October 7th, into the 8th.
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Google Search Ranking Volatility Heats Up October 7th & 8th