It looks like we may have had another tremor or Google search ranking algorithm update kickoff yesterday, Wednesday, January 18th. We just had one this weekend after the December 2022 helpful content update and December 2022 link spam update finished on January 12th and now we have this, again.
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Google Search Ranking Algorithm Update On Wednesday?
Google has posted that you may see an increase in clicks and impressions in your search performance report when filtering by the product results search appearance in Search Console. Google said this is because Google is now picking up these products even without structured data.
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Google Search Console Search Performance Product Results Clicks & Impressions Spike
Google has dropped the playable podcast search result rich snippets. 9to5Google reported this first, and there is a bit of confusion around what exactly Google removed. Google seems to have removed the recent episodes playable rich results for podcasts, where Google would show under a specific search result the recent podcasts.
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Google Search Drops Playable Podcast Rich Snippets
Google is rolling out Performance Max experiments in Google Ads today. We knew this would come and now, I think for the first time but I might be wrong, we are seeing some advertisers gain access to this.
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Google Ads Rolling Out Performance Max Experiments
Microsoft Bing is testing topics refinements options in the search bar, this is similar to what Google Search launched a few months back on mobile search and has been testing on desktop search.
Originally posted here:
Microsoft Bing Tests Topics Search Bar Refinements Like Google
Jan 23
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Green Google Singapore Office
Jan 23
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Google Search Console updated the performance report on January 6, 2023, going forward, to report on more product results, even without structured data. That means you may see an increase in impressions and clicks when you filter the performance report by “product results” in the search appearance type.
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Product results in Google’s performance report may see an increase in impressions and clicks
Jan 23
19
There is diversity in the available link-building tools, and you will need to select the right one for the job.
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12 Great Link Building Tools That Are Essential To Your Success via @sejournal, @_kevinrowe
Jan 23
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It may not look like one of the fancy, paid SEO tools you’re used to logging into, but Excel remains one of the most versatile and powerful tools in an SEO professional’s toolbox.
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Using Excel For SEO: 7 Essential Tips & Tricks You Might Not Know via @sejournal, @Juxtacognition
Gain more positive brand awareness when you newsjack a trending topic correctly. Read on to get inspired by 5 successful examples from various brands
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What Is Newsjacking: 5 Examples That Get It Right