What are you hoping to get out of your marketing technology?
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Drive better customer intelligence for a better customer experience by Cynthia Ramsaran
Apr 23
11
A little over a year ago, TikTok allowed users to upload videos up to 10 minutes long . Now, users have noticed that option is gone.
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10 minute TikTok videos are gone
This is a programming note that I will be completely offline on Wednesday and Thursday for the last days of Passover, that is, April 12th and 13th. Any stories and videos published here will be scheduled, written beforehand, and not posted live…
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Programming Note: Offline For Wednesday & Thursday
While many SEO practitioners will smirk at the term “ E-E-A-T ” and immediately the ink about what’s for lunch, they aren’t necessarily wrong. To achieve E-E-A-T, various crucial “ingredients” must seamlessly come together and result in quality.
Sometimes, the disconnect between Google Ads and the primary user base is so strong that you can almost feel it. A perfect example is how advertisers have constantly asked for the option to exclude branded traffic from Performance Max campaigns. Google remained non-committal for over a year, except to suggest account-level negative keywords (not the same thing at all)
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How to think about brand exclusions for Performance Max
Google recently brought the business name and business logos to desktop search ads after bringing them to mobile search ads last October. Now, Google posted an update saying, “a subset of advertisers may qualify to voluntarily submit their identity verification to access the Business Information feature which allows advertisers to use a business name and business logo in their search ads.”
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Google Ads Tests Identify Verification For Business Name & Logo In Search Ads
Google has pushed out another feature for Google Bard. When you click on the “Google it” button, it now doesn’t take you directly to Google Search, but rather it gives you related topics to click on to see search results for those topics. Google is also publishing a release notes document so we can stay on top of the changes Google releases with Bard.
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Google Bard Adds Google It Related Topics & Release Notes Page
A couple of weeks ago, we spotted Google testing a verified Google Ads badge in the Google search ads snippet. It was a round blue icon, this one is more of a badge or shield-shaped verification icon, but also in blue.
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Google Ads Testing Another Verification Badge Style
Google’s John Mueller was asked if it makes sense to publish 8,000 new pages at once or slowly publish them over time. Like, would publishing them all at once cause some of SEO issue with Google Search.
Originally posted here:
Google: No SEO Reason To Delay Release Of Thousands Of Pages
Google’s John Mueller does not want you to make generalizations about links. Links from news sites or sites from Germany, or sites from really good-looking SEOs (bad joke?) are not necessarily worth more or less than links from other types of sites.
The rest is here:
Google: Don’t Judge Links Based On The Type Of Site They Come From