It is that time of the year again when Google publishes its top searches for the year.
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Google 2022 Year In Search – Top Searches
Earlier this week, Google announced it has begun to roll out the new topics + sign refinement options in the English/US on mobile search results. But it seems Google is also testing them.
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Google Tests +Topic Search Bar Refinements On Desktop After Launching On Mobile
It is that time of year when content creators take their content that has been performing well and updates it from the 2022 edition to the 2023 edition. But updating the references of 2022 to 2023 is not enough, and Google says only do that when you make a significant update to that content.
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2023 Edition: Google Says Only Update The Date When Significantly Updating The Content
Dec 22
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Gary Illyes from Google loves posting his PSAs on Mastodon. His next PSA is that if you are using a CDN or cloud hosting service, then make sure to test up a routine test to ensure that the service is not blocking Googlebot or other search engine crawlers that you want to crawl and index your site.
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Google: Using A CDN Or Cloud Hosting, Set Up Routine Tests To Ensure Googlebot Is Not Blocked
John Mueller of Google has always downplayed the importance of HTML sitemaps over the years, he is a fan of XML sitemaps, but HTML sitemaps, not so much. On Mastodon the other day he really showed his dissatisfaction of HTML sitemaps by saying that HTML sitemaps “should never be needed.”
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Google’s John Mueller Says HTML Sitemaps Should Never Be Needed
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Arches At The Google Carpenter Chicago Office
LinkedIn Details 3 B-to-B Marketing Trends That Will Shape 2023 The B2B marketing industry will undergo significant transformation in 2023 and beyond, with more personalized and meaningful outreach, a shift to minimizing risks, and greater engagement with high-probability buyers — three of several findings of interest to B2B marketers from LinkedIn (client) shared with Adweek. Adweek Podcasts Are Now A Top Source of Thought Leadership Content in the US Social media business influencers, traditional email newsletters, also with webinars and virtual panels joined business podcasts as the top thought leadership content sources among business decision-makers, according to recently-released survey data.
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Elevate B2B Marketing News: LinkedIn’s B2B Marketing Trends, SEO Adoption Climbs, & New Pew & Gartner Marketing Reports
A recent Wall Street Journal article reported that Airbnb’s “strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off.” This remark has sparked discussions among many advertisers, wondering if a similar strategy may work for them.
You may wonder: Is how well Google can crawl my website a ranking factor? Find out the answer here. The post Crawl Errors And Crawl Budget: Are They Ranking Factors?
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Crawl Errors And Crawl Budget: Are They Ranking Factors? via @sejournal, @KayleLarkin
You’ve created your Facebook business page a while back, but losing engagement? Keep updating your page as Facebook features evolve with these 8 top tips
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8 Facebook Marketing Tips To Revitalize A Boring Page via @sejournal, @rio_seo