Gary Illyes posted a new blog post on the Google Search Central site asking all of you to stop using 403 and 404 server status codes to reduce the crawl rate of Googlebot. He said they have seen an uptick in the number of sites and CDNs doing this and they need to cut it out.
See the article here:
Google: Stop Using 403s or 404s To Reduce Googlebot Crawl Rates
Google’s expanded guidance on links and how it tracks surprisingly close with algorithms and HTML best practices The post Four Takeaways from Google’s Updated Link Guidance appeared first on Search Engine Journal .
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Four Takeaways from Google’s Updated Link Guidance via @sejournal, @martinibuster
John Mueller of Google said not all Googlebots use the same rendering engine, in fact, not all Googlebots need to do rendering John added. So while the main desktop and mobile Google search crawlers, the main Googlebots, do rendering and render JavaScript pretty well, not all the Googlebots do or need to.
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Google: Not All Googlebots Use Same Rendering Engine & Render JavaScript
Several months ago, Google tested displaying a left-hand sidebar filter on the desktop search interface. Google is doing something similar on mobile search, but now they are tucking the search menu items, video, images, maps, etc., in a left bar menu.
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Google Mobile Tests Search Menu On Left Side Bar
Did you see the scrollable and expandable features in some user experiences with the Google Search knowledge panel and answer boxes?Well, here are examples of both – I am not sure if they are new, for some reason, I don’t think they are – but I don’t think I’ve covered it before.
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Scrollable & Expandable Google Knowledge Panel
Microsoft Bing has added a “more” button on some featured snippets in the mobile search interface.
The rest is here:
Bing Featured Snippet More Expansion Button
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Google Dungeons �
B2C and B2B Customers Expect Personalized Content at Different Stages of the Purchase Journey 57 percent of B2B customers have said that they expect personalized content when discovering a company’s products and services — compared with 22 percent of B2C customers, with greater overall personalization expected from B2B customers than from those in B2C at each of six buying stages, according to newly-published Adobe and Forrester survey data.
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Over 600,000 active installations of ShortPixel Enable Media Replace WordPress Plugin The post WordPress Vulnerability: ShortPixel Enable Media Replace Plugin appeared first on Search Engine Journal .
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WordPress Vulnerability: ShortPixel Enable Media Replace Plugin via @sejournal, @martinibuster
Every search engine is different. Transform your search strategy by incorporating an integrated approach to stay ahead of the game. The post Building An Integrated Search Strategy appeared first on Search Engine Journal
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Building An Integrated Search Strategy via @sejournal, @GeraldSearch