The opinions expressed within this story are solely the author’s and do not reflect the opinions and beliefs of Search Engine Journal or its affiliates. Greetings, SEO pros, digital marketers, journalists, and curious minds among us. For I have the pride, the privilege, nay, the pleasure of addressing my very first official “Letter From the Editor” to such an esteemed audience.
Original post:
Letter From the Editor: Yes, We Have to Talk About Twitter. via @sejournal, @Amanda_ZW
People outside of the world of marketing rarely know what SEO is or what the initialism even stands for. Within the industry, it’s a familiar term to all formidable marketers. Far less is SEO – search engine optimization – actually understood, though.
Google has updated the client libraries and code examples for the new Google Ads API version 12, which was released a couple of weeks ago.
Read more here:
Google Ads API v12 Updated Client Libraries & Code Examples
Google’s John Mueller said that some old links to old websites may be irrelevant links, at least from a Google Search and ranking perspective.
Read this article:
Google: Some Old Links May Be Irrelevant (AKA Link Rot)
Google’s John Mueller confirmed I think again, that hreflang link tags do not have to be in hierarchical order. When asked about this, John said that “it doesn’t matter” on Twitter.
Follow this link:
Google Confirms Hreflang Link Tags Don’t Need To Be Hierarchical
Google has released version 2.2 of the Google Ads Editor, this comes four months since version 2.1 was released in July. The new version gains quicker access to the Asset Library, easier ad scheduling, improved notifications, and more.
Original post:
Google Ads Editor v2.2 Adds Asset Library Access, Easier Ad Scheduling, Improved Notifications & More
Microsoft is testing the AI chat bot feature at the top of the Bing Search results. We have seen the let’s chat feature from Bing for a while now but not at the top, featured snippet area.
Read the original here:
Bing Tests AI Chat Feature At Top Of Search Results
Nov 22
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Go here to see the original:
Google Goose Park Photos & Videos
B2B brands shouldn’t fear rejection, but being unknown 91 percent of potential customers don’t actively reject any B2B brands, while increasing brand awareness remains one of the top challenge that B2B marketers face, as unawareness has significant variability by brand, according to newly-released report data from The B2B Institute. Marketing Week [bctt tweet=”“The marketing industry treats B2B like it’s some weird niche that we can just ignore.
Third-party cookies are on their way out. You’ve probably been thinking and talking about this for a few years now. And you’ve likely seen many blog posts, articles, webinars, podcasts, etc.
See the rest here:
The search marketer’s new imperative: Capturing first-party data