Petra has plenty of experience talking to C-level decision-makers about their business problems, and translating them into SEO solutions. So in today’s episode of Whiteboard Friday, she takes you through the main considerations you need to pay attention to when explaining the value of your work: commitment, concerns and objections, status versus purpose, and prioritization.
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5 Key Considerations for Winning SEO Buy-In – Whiteboard Friday
Microsoft introduces the Bing Network In 2016, Microsoft announced the launch of the Bing Network, marking the end of the Yahoo Bing Network. Bing Ads continued to serve ads on a sizable percentage of
Feb 23
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It’s an ongoing dilemma. Customers demand privacy and control over their data, but businesses strive for personalization to improve customer engagement and drive sales. The rise of first-party data can help balance both of these goals.
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Find the balance between privacy and personalization with first-party data by Cynthia Ramsaran
Google Analytics introduces new features for a better reporting experience, including improved data quality identification and enhanced sampling controls. The post Google Analytics: New Features For Managing Large Data Sets appeared first on Search Engine Journal .
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Google Analytics: New Features For Managing Large Data Sets via @sejournal, @MattGSouthern
Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: February 16, 2023
Susan Wojcicki, one of the longest-serving Googlers is stepping down as the CEO of YouTube after nine years in that role and 25 years at Google. In her personal update blog post she said, “after nearly 25 years here, I’ve decided to step back from my role as the head of YouTube and start a new chapter focused on my family, health, and personal projects I’m passionate about.” Over her 25-year career at Google, she “managed marketing, co-created Google Image Search, led Google’s first Video and Book search, as well as early parts of AdSense’s creation, worked on the YouTube and DoubleClick acquisitions, served as SVP of Ads, and for the last nine years, the CEO of YouTube,” Susan Wojcicki wrote. Susan took the CEO of YouTube role in 2014 when Google did a large executive restructuring .
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Susan Wojcicki, the CEO of YouTube, is stepping down
TikTok is running a free-to-play trivia event where participants can win cash prizes over the course of five days.
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TikTok Launches 5-Day Trivia Event With Cash Prizes via @sejournal, @MattGSouthern
Google has asked its employees to test Bard – Google’s answer to ChatGPT – by rewriting answers or providing other forms of feedback. Googlers have received an email with a list of dos and dont’s for fixing Bard’s responses in an email from Prabhakar Raghavana, the senior vice president at Google who oversees Search. This followed a companywide email from CEO Sundar Pichai, who asked employees to spend two to four hours of their time helping improve Bard
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How Googlers were told to fix responses from Bard, its AI chatbot
Learn the most in-demand skills for 2023, according to LinkedIn’s annual report, featuring both soft and hard skills. The post LinkedIn: Top 10 In-Demand Skills In 2023 appeared first on Search Engine Journal .
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LinkedIn: Top 10 In-Demand Skills In 2023 via @sejournal, @MattGSouthern
On Wednesday, Twitter revised its advertising guidelines to permit the promotion of cannabis on its platform in states where it is legal, while following federal regulations. How it works
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Ads for cannabis are now allowed on Twitter