In 2004, SEO as a discipline was perceived as some kind of dark art performed behind the scenes. This “SEO voodoo” had minimal effect on a website and nothing to do with the actual business. Some people bought some links on more or less shady corners of the web and miraculously the Google rankings shot up.
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Where is SEO in the business hierarchy?
Today’s hot topics revolve around the future of SEO as the race to AI-powered search heats up. Bing will use ChatGPT and Google has Bard .
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8 aspects of a sustainable SEO strategy
Feb 23
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Google has published a new, or vastly revamped, document on SEO link best practices. The previous document was just on how to make your links crawlable but the new one adds tips on anchor text placements, how to write good anchor text, internal links within your content and external links from other sites.
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New Google SEO Link Best Practices
Microsoft Bing posted a look back on the launch of the new Bing AI search and chat features, documenting both the good and bad of this new search experience in a blog post named The new Bing & Edge – Learning from our first week . The good
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Microsoft shares positive and negative feedback on the new Bing AI search and chat
Microsoft published a new blog post on the Bing blog about its learnings from its first week with the new Bing AI search and chat feature being live.
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Microsoft: 71% Of Searchers Give The New Bing Search AI Experience A Thumbs Up
Google’s John Mueller posted at Reddit why he is not a fan of using keyword-rich hyphenated domains. He said, “I’m not a fan of keyword-keyword domains, but YMMV.”
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Why John Mueller Of Google Is Not A Fan Of Keyword Hyphenated Domains
Matt McGee posted a poll on Twitter asking how much of Google’s search engine usage market share do you expect the new Bing with ChatGPT to take in the next year?
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Survey Says SEO Think Microsoft will Gain Less Than 5% Market Share From Google
Google has released Google Ads API version 13.0 and below is a list of what changed.
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Google Ads API Version 13.0 Now Available
Feb 23
16
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Google Birthday Swag Box
Two new audits in Lighthouse 10 help improve site security and performance The post Google Chrome Lighthouse 10 Contains Two New Audits appeared first on Search Engine Journal .
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Google Chrome Lighthouse 10 Contains Two New Audits via @sejournal, @martinibuster