Microsoft Advertising announced a few upgrades to the Google Ads Performance Max import tool before the holiday season.
Read more here:
Microsoft Advertising Performance Max Import Tool Upgraded
Google’s John Mueller said a website does not need to have 200,000 words to be considered authoritative. This comes after a Twitter thread said “You need around 200,000 words on your website to be considered authoritative by Google.” John replied, “I don’t know who made up that 200,000-word number, it’s definitely not from Google.”
Read the original:
Google: No, Your Website Doesn’t Need 200,000 Words To Be Considered Authoritative
Google is not going to be migrating the Google Business Profile photo analytics section, known as “Insights” from the Business Profile manager to the new performance dashboard in search. Joy Hawkins, a Google top contributor, and local SEO, confirmed this on Friday.
More here:
Google Business Profile Photo Insights Will Go Away
Google has made some changes to its sitemap documentation and title links documentation but has yet to document those changes. Here are a list of the changes, some might be considered more than “minor” but since Google did not document them, I assume they are super minor.
Original post:
Changes To Some Of The Google Search Help Documentation
While most people associate first impressions with meeting someone in person, the same phenomenon occurs when someone lands on your website for the first time. Sometimes you know who they are, but often they are anonymous.
More:
The static homepage is dead by Intellimize
Microsoft has just announced a slew of new product updates, including the global adoption of credit card ads. Let’s dive in. 1
Read more from the original source:
Microsoft credit card ads are now available globally, plus 11 other new product updates
See the rest here:
Googlers Host Off Site Ranch Retreat
Content marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the other marketing types you may be familiar with
Read this article:
What is content marketing? Defining marketing’s present and future
Offline conversion tracking could help improve your PPC efforts. Learn the three ways that you can start incorporating offline conversions in your Google Ads account
See the rest here:
How To Track Offline Conversions From Your Google Ads via @sejournal, @timothyjjensen
From vector to keyword-based search (and possibly hybrid), stay updated with how search engines work.
See the original post here:
Semantic Search With Vectors via @sejournal, @dcoates