Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: October 28, 2022
This week, we covered how the day after Google announced the Google October 2022 spam update was done, only then did we see some really massive changes. Google fixed a month-long bug with Google Analytics 3…
What is the greatest skill in SEO? If you believe this tweet , it’s patience .
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13 essential SEO skills you need to succeed
Google’s John Mueller said on Twitter that just because a piece of content is written by a human, it does not make that content necessarily helpful and good content.
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Google: Human Written Content Doesn’t Necessarily Make The Content Useful Or Helpful
Google’s John Mueller confirmed this morning that Google no longer uses the old Google page speed algorithms from 2010 or 2018. Instead, he said, Google only uses the page experience update, looking at the core web vital metrics.
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Old Google Page Speed Algorithms Are No Longer Used
Google Ads has added several updates to Performance Max campaigns. The updates include support in performance planner, scheduled asset groups with automated rules, first-party data segmentation, and up to 15 headlines from only 5 headlines.
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Google Ads Performance Max Adds Performance Planner, Scheduled Asset Groups & More
Google announced new features and reporting for Google Analytics 4 including behavioral modeling in real-time reporting, custom channel reporting for data-driven attribution, and integration with Campaign Manager 360. Plus, Google also changes to the Setup Assistant and pushed back the Universal Analytics 360 properties’ sunset date from October 1, 2023, to July 1, 2024.
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Google Analytics 4 Adds New Reporting & Features
Google for years has recommended against SEOs changing URLs for the purpose of adding keywords to the URL.
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Google: You’d Be Lucky To End Up In The Same Place After Changing URLs
To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist
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4 digital marketing pain points SMBs face today by Microsoft Advertising
Oct 22
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Locker Room At Google Poland