Feb 23
2
Microsoft has revised its multi-channel strategy, which will be accessible for all advertisers on February 21st. Additionally, the audience ad bid modifier will no longer be visible in your campaign settings
Continue reading here:
Microsoft revises multi-channel advertising approach and discontinues bid modifiers for audience ads
Feb 23
2
I’ll just come right out and say it… SEO should be a product because it is an acquisition channel for organic traffic and revenue.
Backlinks have long been considered a crucial factor in determining a website’s ranking on search. Historically seen as a vote of confidence, plenty of backlinks pointing to a website indicated that it is a trusted and authoritative source of information. And so, the more backlinks a site had, the higher it was likely to rank on search results.
Google has updated the video indexing report within Google Search Console to add impression data and a way to filter the report by your available sitemaps.
Continued here:
Google Search Console Video Indexing Report Gains Impressions & Sitemap Filters
Microsoft Bing posted a new blog post saying “for XML sitemaps, one of the most critical tags you can include in your sitemap is the “lastmod” tag.” And it will become even more critical as Bing is reworking its crawl scheduling stack to rely more on this lastmod field.
View post:
Microsoft Bing: lastmod Tag In XML Sitemap File Is Critical
Google may be crawling the web with a new crawler, a new Googlebot, named GoogleProducer. This useragent is not listed on the official Google crawlers page but maybe it is too new to be listed yet?
Read more here:
GoogleProducer: A New Googlebot Crawler From Google?
CNBC reported the other day that Google is working on its own AI chatbot named Apprentice Bard. Apprentice Bard is reportedly built on Google’s AI LaMDA language model stack and while Google is being more cautious with this rollout, Google is working on testing an AI bot in search.
Read more from the original source:
Google Testing Apprentice Bard: Google’s Answer To OpenAI’s ChatGPT?
It is time for the Google webmaster report, where I summarize the most important SEO and webmaster-related Google topics for the past month. Google completing the long rollout of the December 2022 helpful content update and link spam update may be the biggest news for the past month.
Read the original here:
February 2023 Google Webmaster Report
Read more here:
Google Internal Menu System Tracks Food Preferences
This is how ChatGPT gets website data to learn from and how to block that from happening The post How to Block ChatGPT From Using Your Website Content appeared first on Search Engine Journal .
More here:
How to Block ChatGPT From Using Your Website Content via @sejournal, @martinibuster