In part one, I do a lot of bantering with Greg Finn and talk about his history in the space and the growth of his agency, Cypress North. In part two we start to talk about his contributions to the industry, and then here in part three…
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Vlog #194: Greg Finn On Why Google Ads Will Decline
Understanding your target audience is essential to creating effective content.
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Psychological profiling for content creation: A deep dive
Oct 22
24
So we had Google confirm that the October 2022 spam update finished Friday morning, the morning of October 21st. The tracking tools and chatter were somewhat mild but that makes sense for a spam update
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Google Search Ranking Algorithm Update On October 22, A Day After The Spam Update Finished.
There is something super funny about listening to Lizzi and John from Google talk about the Google team doing SEO on the actual SEO help documentation. It is a fun listen to and I recommend you find some time to listen to this, no need to take notes, but just listen to it.
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Google: Doing SEO For The Google SEO Search Documentation
Google has confirmed an issue affecting call ads within Google Ads. Google said, “the issue is specific to call ads and is affecting a subset of users.”
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Confirmed: Google Ads Issue With Call Ads
A few months ago, we spotted Google testing a dynamic search bar refinement interface in the core search results. Well, now it seems Google is testing a similar variation for the local panel interface in Google Search.
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Google Local Panel Tests Dynamic Search Refinement Buttons
For the past several months Google has been testing a more visual product experience, a product grid that basically turns the search results into an e-commerce category page-like interface. Google is now testing an “explore more” grid format on top of that, after officially announcing this new visual shopping experience was live yesterday.
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Google Testing Explore More Visual Products Section
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Stan, The Google Dinosaur In Conical Hat & Asian Attire
A content audit is the act of taking inventory of your content to understand it on two levels:
Image credit: Stanley Zimny I like nothing better than using this annual local SEO holiday column as a greeting card with messages of good cheer, great strategy, and healthy profit penned inside. With economists caroling “ austere ” and “ scary ” in their predictions for 2022’s 4th quarter shopping season, however, it’s not easy to be jolly. Doomsayers’ dirges have their point, but we’re in this together, and here’s my own ditty for courage, set to the chorus of Jingle Bells : Local foot traffic is Up now 20% News is good in the neighborhood If basics are your bent Big brands (particularly those that trade in the trends of electronics) are not expecting a banner year for people buying new TVs or surveillance technology.
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2022 Local SEO Holiday Success: Essential Comforts in Leaner Times