Is it testworthy, or is it untestworthy? There’s a fine line between optimizations and experiments
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Beyond Title Tags: 5 Worthwhile SEO Tests that Seem “Untestworthy”
Oct 22
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Learn how SEO pros are automatically discovering actionable search insights with SERP APIs and SERP scrapers to win top positions on SERPs.
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5 Ways SEO Experts Are Winning In Local Search With Automated SERP APIs via @sejournal, @bright_data
TikTok announced a new campaign type for brands to further enhance their performance in the app. The new solution is called Smart Performance Campaigns. Sounds familiar.
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A look inside TikTok’s new automated Smart Performance Campaigns
Google just announced three new conversion reporting columns to save advertisers the hassle of applying custom segments to see each individual conversion action and the categories they fall under. The new columns.
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3 new Google reporting columns for conversions
Google is making audio ads available to all advertisers, giving businesses more ways to reach music and podcast listeners on YouTube. The post Google Makes Audio Ads Available To All Advertisers appeared first on Search Engine Journal .
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Google Makes Audio Ads Available To All Advertisers via @sejournal, @MattGSouthern
To achieve the most ROI from your customer data, you need a strong foundation. Creating a precise golden record for each consumer with enriched data, a full contact graph and a full identity graph provides the context your brand needs to differentiate based on CX.
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[Sponsored]: Webinar: Use a golden record of data to enhance customer experiences
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
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Daily Search Forum Recap: October 18, 2022
Google is adding three new columns to Google Ads reports that provide easier access to data on conversion goals. The post Google Ads Rolls Out 3 New Reporting Columns appeared first on Search Engine Journal .
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Google Ads Rolls Out 3 New Reporting Columns via @sejournal, @MattGSouthern
Meta will accept a ruling by UK watchdog company ordering it to sell Giphy, the animated GIF library. What happened. Meta was originally ordered to sell Giphy last year but they appealed.
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Meta to sell Giphy, by order of UK competition watchdog
Connected TV can’t be called a social platform, but like social, it is becoming a key performance channel—especially among B2B businesses looking to differentiate themselves from their competition. And the good news is, for you as an expert social marketer, the setup is going to look pretty familiar, from campaign types to targeting capabilities. This guide will walk through everything you need to get started on CTV, from how to set up that initial campaign to managing them once they’re live.
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[Sponsored]: The B2B Social Marketer’s Guide to Connected TV