Over the last few weeks, Instagram has been introducing new surfaces (what Instagram calls placements) and ad creative tools to give businesses more options to create engaging posts, reach more customers, and grow their brand. Music optimization for Reels To increase the adoption of Reels, Instagram has introduced free, high-quality songs from the Meta Sound Collection library.
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4 new Instagram ad surfaces and tools
Twitter announces two updates that will improve the ability to discover videos and makes it easier to watch them in full screen mode The post Twitter Emulates TikTok With Two New Features appeared first on Search Engine Journal .
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Twitter Emulates TikTok With Two New Features via @sejournal, @martinibuster
Google is making it easier to implement the Google tag across an entire website by integrating it with Google Ads and Google Analytics. The post Google Integrates The Google Tag With Ads & Analytics appeared first on Search Engine Journal .
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Google Integrates The Google Tag With Ads & Analytics via @sejournal, @MattGSouthern
Facebook has just announced two new ways for you to customize your feed. The new features will allow you to show more or less of the content that’s suggested to you based on the platform’s AI
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Facebook offers new ways to customize your feed
Google has just announced three additional feature capability updates to their tag. These updates are intended to “help advertisers and businesses strengthen their measurement strategies and efforts.” Now, Google has added three new features.
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CMS integration and 2 other new Google tag feature updates
In a series of updates to Instagram advertising, the app is surfacing ads in more places, such as public profiles and the Explore tab. The post Instagram Is Now Putting Ads In Your Profile Feed appeared first on Search Engine Journal .
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Instagram Is Now Putting Ads In Your Profile Feed via @sejournal, @MattGSouthern
What do you do when you have multiple cluster posts without a pillar page? Follow these tips to ensure a good fit in content structure.
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Do I Write Separate Pillar Posts For Each Category? via @sejournal, @tonynwright
While Google still doesn’t show you which ad showed for a search term, structure your PPC campaigns and try 3 RSA experiments you can run. The post 3 Experiments To Run For Responsive Search Ads Testing appeared first on Search Engine Journal .
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3 Experiments To Run For Responsive Search Ads Testing via @sejournal, @TheCopyTrail
How can B2B marketers amp up their social media listening strategy and put it to use in other areas to become better all-around listeners? Social listening is a vital aspect of modern B2B marketing, providing valuable insight into current and potential future customers, yet many marketers treat it almost as an afterthought.
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Listen Up: How B2B Marketers Are Expanding Social Listening Offline & Beyond
The title tag is one of the most important SEO elements. It can have a great impact on your rankings
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What should the title tag length be in 2023?