Google has just released updated policy requirements for the month of December. Their help page reads: On February 21, 2023, the About Our Policies section of the Google Advertising Policies Help Center will be updated to include the following language: Advertisers have a responsibility not to promote content or engage in behavior that risks harm to our users, employees, or the Ads ecosystem. If we see such content or behavior, we may take action, including but not limited to restricting or blocking your ads or suspending your account.
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Google updates Ads Policy Requirements
Dec 22
20
Google is rolling out brand new search technology in India, one of the search company’s biggest markets, including bilingual search results and in-video search. The post Google Debuts New Search Technology, Including In-Video Search appeared first on Search Engine Journal .
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Google Debuts New Search Technology, Including In-Video Search via @sejournal, @MattGSouthern
Google is testing the ability to search for spoken words in a video through a new “Search in video” feature.
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Google Search testing search in video
Google seems to be rolling out a new “top products” report to the performance reports within Google Business Profiles. As you know, businesses can add products in numerous ways to their Google Business Profile local listing, and here is a new report to track the performance of those products in local search.
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Google Top Products Added To Business Profiles Performance Reports
Dec 22
20
Google announced in India yesterday that they are testing a search feature to allow you to search text within video. This isn’t a huge stretch from key moments but it is neat to see you being able to search the words spoken in a video.
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Google Search In Video
Since 2015 Google has been serving lighter-weight and thus faster-loading web pages over Web Light to some devices that just don’t have the speed or capabilities to load the heavier version of the page. Well, that is now done; Google retired Web Light.
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Google Stops Using Web Light To Serve Lighter/Faster Version Of Your Pages
Here is another study from Joy Hawkins and friends. This study says that upvoting reviews tend to keep the reviews on the local listings up for a longer period of time.
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Study: Upvoting Reviews Keeps The Reviews On Google Local Longer
A couple of months ago, I reported Google testing a new design for the local pack, which is a fuller design. Well, Shay Harel from RankRanger says this new design is fully live.
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Google’s New Local Pack Full Design Now Live?
Dec 22
20
Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Every member has different needs, preferences, communication channels, behavior and emotions
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Customer segmentation models to improve the performance of loyalty marketing campaigns by Comarch
Dec 22
20
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Face Paint At Google Dublin Office