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A Step-By-Step AEO Guide For Growing AI Citations & Visibility via @sejournal, @fthead9
Starting maybe late Thursday, into Friday, November 7th, I started to feel a Google Search ranking update and volatility brewing. Like I’ve been saying since the num=100 parameter change, it has been harder to validate those feelings, but based on the chatter I have been seeing in the SEO community and some of the third-party Google Search tracking tools, I think there was a Google update around November 7, 2025.
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Google Search Ranking Volatility Heats Up – Movember Update
Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: November 7, 2025
Google Ads has transformed from a simple PPC tool into an AI-driven ecosystem.
Link:
25 Years Of Google Ads: Was It Better Then Or Now? via @sejournal, @brookeosmundson
Google dropped a number of search features and structured data types.
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Search News Buzz Video Recap: Google Drops Search Features, Tests AI Mode Responses, Ad Click Trickery & More
Google added a new promotion targeting option to Google Merchant Center for audience targeting. The option is labeled “preferred audience” and is available when setting up a promotion.
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New Google Merchant Center Preferred Audience Targeting For Promotions
Google announced it has added Waze ads inventory to Performance Max for store goals campaigns and Channel performance reporting is now available in all Performance Max campaigns in Google Ads.
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Google Performance Max Gains Waze Ads & Channel Performance Reporting
Google has been adding AI features to Google Finance – like what can go wrong? Recently Google’s Rose Yao announced Google Finance added live audio, instant transcripts and AI insights.
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Google Finance Gets Live Audio, Instant Transcripts & AI Insights
Google added a new navigation button to Google Merchant Center labeled “Creative Content.” I believe this is where you access Product Studio, and all your videos and assets for your Merchant Center campaigns.
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Google Merchant Center Adds Creative Content Section
As VP of Engineering for Search at Google, Rajan Patel said months ago – “We’re experimenting with various approaches to X in Discover.” Google has been super busy with testing various approaches to Google Discover.
Originally posted here:
Google Discover Numerous Experiments Documented