Google announced new features and reporting for Google Analytics 4 including behavioral modeling in real-time reporting, custom channel reporting for data-driven attribution, and integration with Campaign Manager 360. Plus, Google also changes to the Setup Assistant and pushed back the Universal Analytics 360 properties’ sunset date from October 1, 2023, to July 1, 2024.
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Google Analytics 4 Adds New Reporting & Features
Google for years has recommended against SEOs changing URLs for the purpose of adding keywords to the URL.
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Google: You’d Be Lucky To End Up In The Same Place After Changing URLs
To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist
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4 digital marketing pain points SMBs face today by Microsoft Advertising
Oct 22
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Locker Room At Google Poland
Fifth of B2B marketers say proving effectiveness is their ‘biggest challenge’ 56 percent of marketers have said that creativity is the most important skill required for navigating uncertain times, with 48.4 percent identifying return on investment (ROI) as the key metric to demonstrate marketing’s impact, while 30 percent noted that their organization doesn’t understand B2B marketing ROI — three of several findings of interest to B2B marketers contained in recently-released survey data.
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B2B Marketing News: Top B2B Demand Gen Content Study, LinkedIn’s Record Engagement, Key Social Media Trends, & Google’s My Ad Center
Performance Max is one of the biggest shifts to automation that we’ve seen from Google. How do we make it work this holiday shopping season
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How to make the most of Performance Max this holiday shopping season
Some argue that nofollow links have zero impact on ranking, and others claim that they still help. What’s the truth?
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Are Nofollow Links A Google Ranking Factor? via @sejournal, @KayleLarkin
Let’s dive right into how to create and implement a pre-outreach strategy that can generate links and shares for all your content. The post How To Unleash The Power Of Pre-Outreach Strategy appeared first on Search Engine Journal .
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How To Unleash The Power Of Pre-Outreach Strategy via @sejournal, @alextachalova
Optimize your web pages and the effort to get more clicks will pay off when you follow best practices with meta tags. The post Meta Tags: What You Need To Know For SEO appeared first on Search Engine Journal
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Meta Tags: What You Need To Know For SEO via @sejournal, @BrianHarnish
Many SEOs think of keyword research as a very basic part of SEO, which can actually be a problem. In today’s Whiteboard Friday, Tom explains some of the common mistakes SEOs make when doing keyword research that are easy to fix, many of which come from metrics like search volume, click-through rate, and difficulty
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Metrics for Better Keyword Research — Whiteboard Friday