A handful of powerful targeting features will be removed in early 2023 according to a Google Ads help article.
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Google Ads to discontinue content targeting for YouTube conversion campaigns in 2023
Google has replaced the Google Webmaster Guidelines with the Google Search Essentials. The name change is Google’s ongoing efforts to remove the term “webmaster” so that these tools and documentation do not narrow the focus to just “webmasters,” but expands it to publishers, site owners, developers, creators, and so on.
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Google Webmaster Guidelines Is Now Google Search Essentials With Lots Of Changes
Google’s John Mueller said that pinging Google that your sitemap file has been updated can help Google index your new content quickly.
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Google: Pinging Sitemaps Help Get New Content Indexed More Quickly
Google announced at the Search On event that it would be adding a remove result feature in the about this result overlay in Google Search.
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Google About This Result Gains Remove Result Button
We all know that ranking well for competitive terms in Google Search is not as easy, or even a fraction as easy, as it was two decades ago. This is because of many variables including but not limited to Google’s algorithms getting better and there being a lot more competition.
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Just Because Ranking Top In Google Is Hard, It Doesn’t Mean You Can’t Succeed
Google seems to have launched or is testing a feature to have Google Search read details about a local business listing. This might be in only some regions, as I cannot replicate this in New York but I received a few reports from India about this feature.
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Google Local Panel "Hear About This Place" Feature In Some Regions
Retail is an ever-changing industry, but the last few years have been particularly disruptive.
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The Comoto Family of Brands accelerates omnichannel marketing with first-party data
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Google Birthday Waffles
Most Marketers Report Increase in Marketing and Sales Alignment After Implementing ABM 28 percent of B2B marketers have indicated that they had significantly better sales and marketing alignment after implementing an account-based marketing (ABM) program, with 47 percent observing a moderate increase in alignment between sales and marketing, while some 53 percent noted that ABM generated greater revenue than other marketing efforts, according to newly-released survey data.
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B2B Marketing News: B2B MarTech Complexity, Experiential Marketing Use Rises, Twitter’s Multimedia Tweets, & B2B eCommerce Grows
In 4 smarter ways to measure SEO effectiveness , I analyzed four fairly boilerplate SEO metrics (traffic, rankings, conversions, links) and detailed ways to apply an additional layer of rigor to each to improve your analytical insights.
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4 advanced ways you’re not measuring SEO effectiveness – yet